Latin American OTT Video Market Explored & Forecast in New Report by Pyramid Research Now Available at MarketPublishers.com
21 Jul 2016 • by Natalie Aster
LONDON – The country-wide OTT video markets in the Latin American region are diverse not only in socio-economic and demographic features but also in terms of video and telecom services adoption. The most robust and innovative OTT ecosystems are seen in the countries with high adoption rates of pay-TV, mobile broadband and fixed broadband.
In the upcoming years, the strongest opportunities for OTT video market growth will continue emerge especially in the large country markets of the Latin American region. Mexico, Brazil and Argentina can boast the highest growth potential for the next 5 years.
The majority of paid OTT services in the Latin American region are currently provided on a SVoD basis given the strong influence of Netflix on this regional market. Although, a great share of market participants relies on a combination of TVoD, SVoD and AVoD, and also on free linear and paid linear content. The integration of liner content as a part of SVoD packages will likely open lucrative opportunities for pure SVoD service providers in the region.
Insightful research report “OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms” elaborated by Pyramid Research investigates the Latin American market for over-the-top (OTT) video services. The study includes an in-depth overview of the current situation in the market and looks at scenario across key country-wide markets. Moreover, the research publication outlines future trends and prospects of the OTT video market development in the Latin American region. A deep analysis of the OTT services (including taxonomy, business models and content provision) is also at hand. The report uncovers vital information on the number of OTT service providers active in Latin America and explores the competitive scenario in the market. Trends and factors expected to shape the OTT video services market are examined in the report.
More in-demand market research reports elaborated by this publisher can be found at Pyramid Research page.