US Mobile Service Market Became More Competitive, According to Parks Associates Research Report Available at MarketPublishers.com14 Jul 2016 • by Natalie Aster
LONDON – The mobile service market in the USA has turned into a far more competitive place during the past 3 years against the backdrop of the surging demand for mobile data services.
During the last few years, price warfare and regulatory issues have restrained mobile revenue growth in a number of regions; nevertheless, the outlook for the next 4-5 years for operators is shiny. An increase in services revenue is likely to be stimulated by an upsurge in the rate of smartphone penetration, a fast-paced transition of customers from 3G to 4G, a rising contribution from enterprise and machine-to-machine (M2M), and in a range of countries a slight decrease in competitive density.
Topical research report “Mobile Data Consumption and Preferences” drawn up by Parks Associates offers a detailed review of consumers’ smartphone activity, discusses the factors impacting the choice of a mobile service provider, sheds light on consumer interest in Wi-Fi-based cell phone service plans, providers’ preference for mobile data plans, presents information on mobile data use by plan type.
The research publication keeps an eye on key trends in consumers’ mobile data consumption by canvassing the activities on cell phones by age, gender, and method, as well as choices between Wi-Fi and cellular networks. It also sheds light on consumers’ preferences when choosing the next cellular carrier for their wireless communications needs.
More comprehensive reports by our market research partner are available at Parks Associates page.