African Retailing Market to Post Healthy Growth, Says I&R in Its Latest Report Published at MarketPublishers.com

07 Jul 2016 • by Natalie Aster

LONDON – The African retailing market is slated to register significant growth in terms of value in the upcoming decade. Key growth drivers include but are not limited to continued population growth, positive economic development in most African countries, rising marketing activities, increasing investments from international companies, expanding urbanisation and fast growth of the middle-class population.

Spurred by ‘one-stop-shopping’, additionally to providing consumer convenience, grocery retailers in Africa have used retail floor for accommodation of different products aimed to boost sales revenues and maintain customer loyalty.

Rising international interest in Africa’s market, via direct investments by global players (like Walmart Game and Carrefour Carrefour) and also regional players particularly from Southern Africa (like South Africa’s Shoprite, Kenya’s Nakumatt and Botswana’s Choppies) had a significant role in expanding mass grocery retail and promoting consumer spending and confidence.

Presently, more and more people in Africa gain access to mass grocery retail services as consumer incomes in the region follow an upward trend, urbanisation expands and people shift to more hectic lifestyles. However, whilst Africa is dependent on investments, certain trade risks must be taken in account such as power shortages, the lack of formalized retail infrastructure and poor logistics and supply chains.

Latest Investment & Research (I&R) topical report “I&R - The Sub-Sharan Africa Organized Mass Grocery Retail Market Report 2016” offers an insightful overview of the African retailing market performance. It covers the latest market trends and highlights the key market growth driving factors. Moreover, the report explores the South African, Botswanan, Kenyan, Nigerian, Ghanaian and Nigerian Mass grocery retail markets in detail. Furthermore, the study includes an in-depth examination of the competitive landscape, and identifies and profiles 18 major companies active in the market. A SWOT analysis is also offered in this research publication. A future outlook for this marketplace between 2016 and 2026 is available in the report as well.

Many other new research reports by Investment & Research are available at the publisher’s page.

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