Subscription TV Services Grow in Australia, Says BuddeComm in New Report Available at MarketPublishers.com15 Jun 2016 • by Natalie Aster
LONDON – The digital TV and video industry has undergone significant changes over the recent years and it continues experiencing challenges. On-demand content becomes increasingly popular amongst consumers, with broadcast TV losing its fans. Novel viewing platforms like smart TVs, smartphones, tablets have become key competitors of traditional TV viewing.
Subscription TV services have posted steady growth over the last few years in the Australian market space, and they keep on growing now.
However, consumer viewing on this platform will experience great changes in the wake of launching services by OTT providers like Netflix and Stan.
In early 2015, linear TV was adopted by approximately 90% of local households. This figure is showing a gradual decrease.
Video apps over broadcasting are made use of by a number of different industries for marketing, advertising, entertainment and other purposes.
Video streaming currently forms the largest component of internet traffic. It is also set to grow at a swifter pace than other digital formats in the upcoming years.
User-generated content services (e.g. Facebook) show the highest growth in video entertainment. Catch-up TV, in the meantime, is set to be the second largest category in this space.
New research report “Australia - Video Streaming, Broadcasting and Pay TV” drawn up by BuddeComm offers a comprehensive analysis of changes broadcasting undergoes in Australia. The study contains statistics and detailed examination of pay TV and free-to-air TV.
It provides an in-depth insight into the video streaming segment and focuses on major players like Hulu, Google, Apple TV, Stan, and more. The report explores the digital radio segment in detail. The research study comprises valuable historical data and shares with a reader forecast figures.
More new reports by BuddeComm are available at its page.