Security & Safety Drive Smart Home Device Adoption in USA, States Parks Associates in Its New Report Available at MarketPublishers.com
14 Jun 2016 • by Natalie Aster
LONDON – In the USA, 9 % of all households with broadband access owned IP/networked security by 2015-end. 44% of networked security solution owners access their device or control it remotely daily or on an almost-daily basis.
The percentage of broadband households with an IP security camera and professional security monitoring is considerably higher than those without such a service. Amongst US broadband households with professional security service, 32% also possess networked security cameras. These devices can add an extra layer of security to a system at a rather low cost, so protection-minded customers are appropriate target audience for marketing these products.
Security and safety are the major factors driving consumer uptake of smart home devices, and networked cameras are amid the leading products with powerful security value propositions. Just over 50 % of the networked cameras were purchased by first-time buyers as of 2015, so these products are boosting the demand for smart home solutions.
New research report “Delivering Peace of Mind: Connected Home Devices & Sensors” developed by Parks Associates provides deep insights into the smart home security device market with a focus on the USA. The study gives an all-round assessment of the currently available diverse smart home devices that offer safety and security in the home and also novel devices in development. The research publication provides details on the leading industry players, key market driving factors as well as the challenges to the sector’s growth, and keeps track of the prevalent industry trends. Additionally, 5-year forecasts for the marketplace are provided in the report.
More cutting-edge publications by our market research partner are available at Parks Associates page.