OPPO Comes to the Fore in China Smartphone Marketplace, States MIC in Its In-demand Research Report Available at MarketPublishers.com

03 Jun 2016 • by Natalie Aster

LONDON – In China, smartphones were nearly reaching market saturation in 2015, losing a fair bit of growth momentum as against the preceding years. While such leading local vendors as Lenovo and Xiaomi are currently all seeing their sales growth slow, OPPO has landed up relatively untouched by the present-day market saturation. Actually, the company is making headway against the trend to become the 4th-largest smartphone vendor in the country.

OPPO is gradually coming to the fore by developing smartphones that are mainly targeted to female consumers. However, the firm’s prices are not the most attractive amid smartphones with resembling specifications. To attract female customers, the company makes use of mid-to-high end pricing strategy and differentiation. OPPO is focused on ease-of-use and product reliability to improve the user experience.

In-demand study “A Deep Dive into OPPO Smartphone Product and Market Strategy” prepared by MIC provides deep insights into the latest developments with respect to China’s smartphone sector as well as the various product and market strategies that OPPO has adopted in order to evolve into what it is today in the marketplace.

Specifically, the report offers data on the domestic brands' shipment volume and share in the world’s smartphone market over the last several years. It presents data on the total number of 3G/4G subscribers in China during 2013-2015 on a quarterly basis. The study carefully analyses OPPO's product strategies, shedding light on its major client base, pricing strategies, product specifications and features. Furthermore, the report offers a detailed analysis of the firm’s 3 market strategies, namely sponsor marketing, celebrity marketing, and retail marketing.

Companies discussed include: HTC, Apple, OPPO, Huawei, Lenovo, Microsoft, BlackBerry, Samsung, Xiaomi, Sony, and ZTE.

New in-demand market studies by this publisher can be found at MIC page


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Natalie Aster
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