Online Booking is Popular in Sweden, States Euromonitor in Its Report Avaialble at

26 May 2016 • by Natalie Aster

LONDON – In 2015, the travel market in Sweden continued to show growth, since this country is witnessing growing popularity amongst tourists from pole to pole.

Besides, people from neighboring countries choose this country for shopping since prices in Sweden are lower than in their home countries and visitors can get access to specific brands and products. Germany, Norway and Denmark are home countries for the largest number of tourists.

The highest number of tourists comes to Sweden in summer, and this trend is set to preserve in the years to come.

Air travel also enjoys popularity in the country due to a geographical size of this country.

At present, smaller regional and local players face growing competition from both national and global competitors.

The market continued to see consolidation in 2015, and Scandic Hotels deepened its prints in the marketplace by becoming a new owner of Scandic Hotels a year earlier.

In the car rental segment, the top player dominated the marketplace, with their combined share accounting for approximately three quarters of it.

Online booking is increasingly popular, in particular when it comes to booking of hotels.

That is why players develop mobile apps to make travel booking for conventions for their customers.

In-demand research report “Travel in Sweden” developed by Euromonitor International Ltd. offers a comprehensive analysis of the tourism market in Sweden. The study provides an all-inclusive overview of the marketplace.

It contains valuable details on a sizing and shape of this market, containing historical data together with projected values. The report pinpoints growth sectors and focuses on factors that drive change.

The research study concentrates on the competitive landscape and throws light on leading brands and key players. It covers prospects the marketplace has, too.

More research studies by Euromonitor can be found at its page.


The Market Publishers, Ltd.
Natalie Aster
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