Video-On-Demand Market Sees Robust Growth in Europe, According to IDATE Research Report Available at MarketPublishers.com26 May 2016 • by Natalie Aster
LONDON – The VOD sector is registering strong growth across Europe, fuelled by a considerable upsurge in the scope of services coming out in the majority of countries. From February 2012 to December 2015, the number of services available in the EU soared by a factor of 5.7 on average. The UK takes the lead in the European region. Germany and France are developing markets, whilst Spain and Italy are emerging markets.
This booming marketplace has seen subscription VOD (SVOD) driving growth in on-demand services by value, Netflix being a growth driver across all countries, on-demand consumption complementing rather than competing with pay-TV, etc.
New research study “Video-On-Demand: Europe’s Main Markets in the Aftermath of Netflix World Conquest” elaborated by IDATE Consulting & Research (IDATE) identifies and describes the main characteristics and key challenges of the developing market for pay VOD services with a focus on the market in the US marketplace and that in key European nations like France, the UK, Germany, Spain, and Italy.
The report provides unbiased information on the offerings and pricing models of pay VOD services and the methods of interaction between the rights holders and providers of services. The study takes a look at the marketing and competitive positionings embraced by pay VOD service providers in the markets in question. The research publication explores the growth factors and profitability conditions for transaction VOD (TVOD) and SVOD services, presenting case stories of the global players and their local rivals.
More new reports by the publisher can be found at IDATE page.