Spanish Baby Food Market Has Relatively Bleak Prospects, Says Canadean in Its Reports Available at

18 May 2016 • by Natalie Aster

LONDON – After strong growth registered in 2009, the Spanish baby food market began to decline owing to the economic crisis onset, falling number of births in the country along with decreasing customer spending. Since 2009, the domestic baby food sales volume has fallen by 19.5%.

From 2005 to 2015, marginal growth (in per capita expenditure terms) was registered only in the wet meals and milk sectors. This trend reflects the willingness of the local consumers to spend more on products like convenient wet meals and liquid milk. Presently, baby milks sector commands a 55.4% share of the total value sales of baby food in Spain; it is followed by the wet meals sector with a 27.5% share and the cereals sector with a 16.8% share.

Despite the overall depressed nature of the country’s baby food market, producers have continued to make attempts to stimulate sales, thus, several new products and ranges were launched. The national baby food market is led by two players, Nestlé and Hero; together they hold a 70% share of the country’s volume sales of baby food.

Prospects for the baby food market in Spain through the 5 years ahead are relatively bleak. The total market is expected to fall by 11.4% through 2021.

Cutting-edge topical report “Baby Food in Spain” prepared by Canadean offers insights into the Spanish baby food market, provides trustworthy updated statistics on the country’s baby food production, consumption and sales, covers the prevailing market development trends in detail. The research study reviews the competitive scenario and gives data on the key market participants. Future forecasts are also provided in the research report.

Other reports by Canadean are provided in the publisher’s catalogue.


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Natalie Aster
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