Digital Advertising Spending Trends Discussed in New Socintel360 Reports Now Available at MarketPublishers.com16 May 2016 • by Natalie Aster
LONDON – TD The Market Publishers, Ltd. is very pleased to inform that new Socintel360 studies investigating digital advertising spending trends across different countries can now be found in its online catalogue.
The USA can boast online advertising spend of approximately USD 60 billion as of 2015. The UK and India spend less in the same year, with their spending reaching USD 13.1 billion and USD 1.1 billion, respectively.
In 2015, online advertising spend accounted for around one third of total advertising in the USA, while it was slightly over one tenth in India in the same year. In the UK, it stood at more than one third of total advertising.
Spending on online advertising has grown at a double digit rate in all the three countries over the recent years. It is set to continue showing such growth in 2016 in India and the USA, while an increase in the spending in the UK is unlikely to hit the 10 percent mark.
The USA is expected to spend USD 62 billion on online advertising in 2016, while India and the UK are forecast to spend USD 1.4 billion and USD 14.3 billion, respectively.
These research reports are unique sources of information for anyone interested in online advertising spending trends in different countries. The studies cast light on factors driving this market. They canvass spending trends on the basis of marketing objectives, channels, formats and industries.
The reports also focus on social gaming advertising spend and disclose market shares belonging to online sites, such as Google, Twitter, Microsoft, and more. The research studies reveal experts’ expectations towards online mobile advertising spend, as well.
Countries investigated in the reports comprise:
More new research studies by this publisher can be found at Socintel360 page.