Adult Soft Drink Demand Amid Alcohol Drinkers Increases Globally, States Canadean in Topical Report Available at

11 May 2016 • by Natalie Aster

LONDON – Adult soft drinks are attractive to alcohol drinkers and consumers of conventional soft drinks. These non-alcoholic beverages propose consumers a reasonable alternative to alcohol by targeting its consumption occasions and/or providing a more refined, premium substitute for regular alcohol-free beverages.

The demand for adult soft drinks amid drinkers of alcohol is on the rise on account of the growing trend of moderation and avoidance.

Around 60% of global drinkers assure they do not normally drink too much alcohol, with half of them being anxious about the impact of excessive alcohol use on health in the long term. The concept of craft sodas is appealing to the mainstream. 56% of consumers from pole to pole would like to see more craft-style soft drinks.

Fentimans, B! Bomba, Franklin and Sons, J20, Hop Soda, Ribena, Schweppes, Sonoma, Belvoir, Ugly Water, Pepsi, Waitrose, Höpt Soda, DRY Soda, Swamp Pop, Mountain Dew and Orangina are the prominent companies operating in the market.

Topical report “Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages” prepared by Canadean investigates the opportunities to satisfy surging adult demand for alcohol-free beverages. The publication casts light on consumers’ motivations for buying adult soft drinks as well as gives insights into major innovation trends and opportunities in these beverages along the 3 parameters – formulation, positioning, and packaging.  It takes a detailed look at the main factors fuelling demand for adult soft drinks. The research study also offers the first-class examples of innovations in adult non-alcoholic beverages from every corner of the world.

Other reports elaborated by this publisher can be found at Canadean page.


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