Laundry Detergents Sector Defines Direction of Global Laundry Care Market Development, States Euromonitor in Its Report Published at MarketPublishers.03 May 2016 • by Natalie Aster
LONDON – The laundry detergents sector commands the biggest volume and value shares of the total laundry care market. Changes in this sector have considerable influence on the world laundry care market development.
Internet retailing is the highest and the swiftest-growing non-store shopping channel owing to high Internet penetration rates from pole to pole, increasing number of m-commerce consumers and such remarkable benefits as convenience and economisation.
Private labels tend to shift their attention to developing markets, as the laundry care market matures in developing regions. Modern retailers seek to take back control over the marketplace introducing own brands in the competitive landscape. In the years to come, the global laundry care market is likely to be decentralised, it will be controlled by a small number of brands in a number of key markets, therefore, spurring a wave of geographic expansion into countries characterised by more limited purchasing power.
On a global scale, China is the key leader in the laundry care market. However, Chinese brands are still reliant on single (domestic) market.
Topical research publication “Global Laundry Care 2016: An Age of Powering On” elaborated by Euromonitor International presents a cutting-edge analysis of the global laundry care market size, shape and segmentation. It highlights top industry issues, discusses the major development trends, uncovers industry performance estimates and gives data on the market growth drivers. This report is a reliable source of data on new product launches, ingredient innovations, latest market strategies and development policies. The research study explores the ongoing and future possible market trends, outlines the key challenges and opportunities. Furthermore, possible ways of the market future development are discussed in the research study.
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