Global Air Freshener Market to Register 2.8% CAGR To 2020, Reviewed in In-demand Allied Market Research Report Available at

26 Apr 2016 • by Natalie Aster

LONDON – Increasing significance of air care and rising concerns related to indoor air quality have fuelled the global demand for air fresheners. The rapidly surging automobile sales and a hike in pet ownership are further contributing to the product demand growth worldwide. Consumers’ intent to utilise premium air fresheners, increasing levels of disposable income and better lifestyles are also giving a boost to the industry growth. Air fresheners with natural scents are growing in popularity amid the consumers. The insufficient awareness about the availability of various types of products in the marketplace, however, is hindering the growth of the sector. Growing tendency to use natural fragrances and increasing popularity of aromatherapy create a wide range of opportunities to the existing industry players.

Through to 2020, the market is projected to register a CAGR of 2.8%. Sprays and/or aerosols grabbed the lion’s market share as of 2014, with the electric air freshener segment following the trail. Geography-wise, the worldwide air freshener market was led by Europe as of 2014; however, APAC is poised to demonstrate the fastest growth in the offing.

Reckitt Benckiser Inc., Procter & Gamble Co., Henkel KGaA, Car-Freshener Corporation, Jarden Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., and Farcent Enterprise Co. Ltd. are the leading players currently operating in the industry.

In-demand study “World Air Freshener Market - Opportunities and Forecasts, 2014 - 2020” developed by Allied Market Research covers the world air freshener market, segmenting it based on application, product type, sales channel, and geography. The report provides historical and projected revenues for the industry for 2014-2020. The research publication canvasses the present-day and prospective trends; canvasses key market drivers & limiters and shiny opportunities; contains Porter’s five forces analysis; offers market share data for 2014; and a value chain analysis. The study delves deep into the competitive scenario along with profiling the leading market players, reviewing their businesses, key strategic moves and developments, and SWOT analyses.

More reports by the publisher can be found at Allied Market Research page.


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