Soft Drinks Market Growth Opportunities Highlighted by Euromonitor in Its Cutting-edge Report Available at MarketPublishers.com29 Mar 2016 • by Natalie Aster
LONDON – At present, the overall soft drinks market is going through radical changes provoked by strong global demand for healthier beverage options together with existing economic uncertainties across key emerging markets. However, in spite of accelerating trend towards healthier life style and volatility in top markets, the worldwide soft drinks market registered stable volume growth in the year 2015. A slowdown across key emerging markets could have short-term consequences for the industry.
Water is still recognised as the major driver of volume growth in almost all markets. The bottled water category performs as the engine of packaged beverages segment. Meanwhile, natural, premium, functional and healthy products are opening novel value opportunities, crossing traditional category lines.
Currently, the carbonated soft drinks segment is in a tail spin. In 2015, this segment hit the lowest growth point of the historic review period. Consumers switch their preferences to waters, teas and alternative beverages perceived as both natural and healthy.
Southeast Asia, the Middle East and Africa are viewed as lucrative geographical markets for soft drinks. These markets are likely to become important volume growth drivers of the overall soft drinks market in the long-term perspective.
Cutting-edge research publication “Soft Drinks Global Overview: Growth Opportunities Between Category Lines” by Euromonitor International Ltd. comprises a detailed analysis of the world soft drinks market, describes the promising growth sectors, highlights the major soft drinks market growth driving and restraining factors as well as outlines top challenges and opportunities faced by market players. Furthermore, this comprehensive report covers the market competitive environment, profiles the major companies engaged in the world soft drinks industry. Future market outlook up to 2020 is available here, too.
Soft Drinks Global Overview: Growth Opportunities Between Category Lines
Published: March, 2016
Price: US$ 1,325.00
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