Global Advertising Market Scrutinised in IMARC Group Report Published at MarketPublishers.com24 Mar 2016 • by Natalie Aster
LONDON – Worth more than USD 600 billion, the global advertising industry grows by more than 4.5 percent on an annual basis. At present, this industry is undergoing a rapid transition.
TV ads continue to dominate the marketplace, with their share being over 38 percent. In the meantime, digital ads are gaining tractions. Mobile advertising emerges to be a major propeller of this growth. As of 2015, mobile advertising spending increased by over 58 percent from 2014.
A budget for TV ads is expected to go down in the upcoming years, while the print ad revenue already experiences a steep decline.
Some of major factors fuelling growth of the internet advertising market include: increasing penetration of mobile devices, lower costs of online ads, a rise of social media, and more.
Topical research report “Global Advertising Market Report & Forecast 2016-2021” developed by IMARC Group offers a thorough analysis of the world’s market for advertising. The study contains a 360-degree view of this marketplace: it casts light on historical and current market trends, discusses performance of different market segments and regional. It concentrates on the competitive environment, profiles top market players and includes valuable information on their market shares. Strengths, weaknesses, opportunities and threats are investigated in the report, too.
Global Advertising Market Report & Forecast 2016-2021
Published: February, 2016
Price: US$ 1,500.00
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More in-demand studies by our market research partner are available at IMARC Group page.