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Global Beauty & Personal Care Market Trends Scrutinised in New Euromonitor International Report Now Available at MarketPublishers.com

17 Mar 2016 • by Natalie Aster

LONDON – There is growing tendency amongst beauty and personal care brands to segment their offerings on the basis of both cultural and ethnic needs.

Market players increasingly focus on developing targeted lines as well as marketing strategies in order to target consumers from different cultural and ethnic backgrounds.

Some of key forces igniting growth of this marketplace comprise: demographic shifts due to migration, ethnic consumers’ growing purchasing power in developed markets, a flow of tourism, and more.

Having good understanding of market dynamics, a number of regional players have already demonstrated strong growth over the recent years. Besides, they have succeeded in becoming popular not only in their immediate markets.

Cross-cultural influence has turned into a key inspiration for innovations. The marketplace is set to witness more dynamism in the offing due to technological developments assisting in creating better understanding of diversity. Besides, a number of niche brands are set to enter this marketplace in the nearest future.

New research report “Multicultural Beauty: Benefiting from Diversity” drawn up by Euromonitor International Ltd. offers an up-close look at the world’s beauty and personal care market trends, with a special focus made on multicultural beauty. The study provides deep understanding of multicultural beauty. It sheds light on key demand influencers and pinpoints growth sectors. The report contains case studies and explores the competitive environment. The research study also includes detailed market forecasts.

Report Details:

Multicultural Beauty: Benefiting from Diversity
Published: March, 2016
Pages: 45
Price: US$ 1,325.00

Other markets covered by the publisher comprise:

More new research studies by our market research partner are available at Euromonitor International page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
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