World Licensed Toys & Licensed Merchandise Marketplace Canvassed in New Daedal Research Report Published at

22 Feb 2016 • by Natalie Aster

LONDON – To date, practically all merchandise ranging from running shoes to bed sheets, rings to clocks, shower curtains to stuffed animals, among others, can be licensed. Character licensing captured the bulk share of the world licensed merchandise industry in the recent past. The licensed character toy category, specifically Hollywood Action Figures, has been the most essential driver of sales. Licensing plays an important role in boosting sales and launches of novel products within the overall toys industry.

The USA is the birthplace of a great many international licenses and is the largest market for licensed toys globally. Europe is the world’s 2-nd biggest licensed toy regional market. APAC is making up leeway by being home to 7 out of the 10 leading most heavily licensed traditional toys and markets from pole to pole.

The licensed toys and licensed merchandise market has been gaining momentum, with the sales in the sector mostly driven primarily by elevated demand from emerging marketplaces, hike in expenditures on toys by children as well as the release of blockbusters, particularly Hollywood films. The market has also witnessed the action figure category leading the sales of licensed toys, the emergence of self-driving cars and drones, and also launch of Mattel’s interactive Barbie Doll, among others. However, the growth of the market is constrained by toy safety requirements, counterfeiting of toy products and unfavourable structural trends in the global market.

New study “Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020)” prepared by Daedal Research is devoted to examining the potential opportunities and limelighting the important trends in the global licensed merchandise retail market, specifically focusing on licensed toys. The research study looks into the size of the market and provides extensive segmentation of the industry with a special focus on the USA and Canada and the APAC region. The report offers an assessment of the market share of the industry on the basis of popular licensing categories. It provides detailed profiles and evaluation of the business strategies of the dominant companies active in the sector like Disney Consumer Products, Inc., Viacom Inc. and Warner Brothers Consumer Products, Inc.

Report Details:

Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020)
Published: February, 2016
Pages: 60
Price: US$ 800.00

More new cutting0edge reports by the publisher are available at Daedal Research page.


The Market Publishers, Ltd.
Natalie Aster
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