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Global Outdoor Advertising Market Landscape Canvassed in New Koncept Analytics Research Report Recently Published at MarketPublishers.com

18 Feb 2016 • by Natalie Aster

LONDON – Nowadays, outdoor advertising with digital content tend to replace traditional outdoor posters and billboards worldwide, thereby, spurring growth in the overall outdoor advertising market. Other important drivers of the global outdoor advertising market include enlarging mobile audience, expanding urbanisation processes, increasing display sector, fragmentation of all major media, stable development of the world economy, among other factors.

However, strict regulation norms and billboard operators as permit holders are viewed as key possible hinders of the future expansion of the world outdoor advertising market.

Nowadays, the outdoor advertising market is witnessing such trends as ongoing innovation, improvements in novel measurement and addressability opportunities in digital outdoor advertising, appearance of alternative outdoor advertising media solutions and also low cost advertising medium.

New research report “Global Outdoor Advertising Market Report: 2016 Edition” made up by Koncept Analytics presents a detailed analysis of the global market for outdoor advertising together with an up-close review of the major regional markets. The market dynamics, including key market trends and developments, growth drivers, restraints, challenges and opportunities are examined in the research study. The publication also highlights the top market participants, offers profiles of four top companies; delves into the competitive landscape. Moreover, comprehensive market future outlook is available in this report.

Report Details:

Global Outdoor Advertising Market Report: 2016 Edition
Published: February, 2016
Pages: 58
Price: US$ 800.00

Other reports prepared by Koncept Analytics are available at its page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected] 

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