Indian Consumer Durables Market Investigated in Smart Research Insights Report Available at

09 Feb 2016 • by Natalie Aster

LONDON – In India, over 76.5 percent of households in urban areas have a TV, more than 30 percent have a refrigerator, approximately 16.8 percent own an air cooler, and 13 percent have a washing machine.

The country cannot boast a high level of air conditioner penetration if compared to other developing countries.

Improving living standards are a key force that has given impetus to growth of the demand for home washing machines in India. Some other major forces encouraging market growth comprise: urbanization, increasing incomes, changing environmental dynamics, and more.

Worth more than INR 40 billion in 2009, the Indian market for refrigerators is expected to grow by approximately 5.5 times by 2020.

The market grows at a swift pace, but it is still underpenetrated. At present, market penetration of refrigerators is slightly over 20 percent, while the global average stands at 85 percent.

LED, plasma televisions and LED continue to become increasingly popular in India, replacing the CRT technology from position of a leader.

India is expected to enter the top five of the world’s largest market for consumer durables by 2025.

In-demand research report “A Study of the Indian Consumer Durables Sector” prepared by Smart Research Insights offers a comprehensive guide to the Indian market for consumer durables. The study provides a bird’s eye view of the Indian marketplace. It uncovers key statistics and investigates market performance in detail. The report limelights market trends and canvasses driving forces. The research study examines market challenges and concentrates on each market segment: washing machines, TVs, etc. It profiles market majors and contains historical data on the market as well as market forecasts.

Companies mentioned comprise: IFB, Samsung, Blue Star Ltd., Whirlpool, Videocon, and more.

Report Details:

A Study of the Indian Consumer Durables Sector
Published: January, 2016
Pages: 70
Price: US$ 1,500.00

Report Highlights:

  • detailed overview of the sector;
  • insightful examination of the market dynamics;
  • investigation of the potential of the sector;
  • coverage of the competitive environment;
  • future market outlook;
  • and more.

More cutting-edge studies by this publisher can be found at Smart Research Insights page


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Natalie Aster
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