Worldwide Pasta Industry Analysed by Euromonitor in Comprehensive Market Research Report Published at

11 Dec 2015 • by Natalie Aster

LONDON – The highly competitive pasta market is hard to stand out in. In the West, Italy’s staple is falling behind rice and noodles, as Asian cuisine grows in popularity. Despite rapid growth in developing markets, it continues to underperform against rival staples

Dried pasta accounts for the lion’s share of total sales of pasta globally, yet it is struggling to achieve healthy growth in its biggest markets. Nevertheless, consumers in these core markets are still like to eat pasta, especially healthier and more convenient versions. Hence, high-fibre and chilled pasta are outperforming and have a good potential to gain market share in the years to come.

Likewise many other staples, pasta manufacturers are struggling against private-label products in markets with consolidated retail competition. Private labels offer good quality goods at quite low prices.

Per capita pasta sales are extremely low in the Asia Pacific countries such as India and China, where staples like rice and noodles have traditionally been so entrenched; and it will likely take a number of years to make consumers eat more pasta. In this context, it is vital that manufacturers are patient in these non-core pasta markets and that they ensure their products are available sooner rather than later in the likes of India and China.

Comprehensive market research report “Developing Responses to Challenges in the Global Pasta Market” elaborated by Euromonitor offers an in-depth analysis of, and insights into to the size and shape of the global pasta market. It casts light on buzz topics, key product categories and prevalent trends, emerging geographies, and identifies the leading brands and dominant companies. It also presents a strategic analysis of the major driving forces influencing the industry. The research report examines the key problems faced by the manufacturers alongside highlighting potential avenues of growth for the players, suggesting that long-term goals should have primacy over short-term revenues.

Report Details: 

Developing Responses to Challenges in the Global Pasta Market
Published: November, 2015
Pages: 33
Price: US$ 1,325.00 

More reports by the publisher can be found at Euromonitor International page.


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Natalie Aster
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