Social Media IT Spending Marketplace Surveyed by Infiniti Research in Topical Report Available at

07 Dec 2015 • by Natalie Aster

LONDON – Globally, the social media IT spending market is projected to grow at 22% CAGR through to 2019. The increase in the ad spending over social media platforms is among the key factors propelling the market’s growth. Such software companies as HubSpot and Salesforce are shifting more focus toward marketers and chief marketing officers (CMOs) because a great number of companies are poised to spend the lion’s share of the marketing budget over social media platforms like Instagram, Facebook, Twitter, and Snapchat.

The growth and evolution of social media along with advancements in digital marketing and search engine optimisation (SEO) techniques, which is a key market growth driver, have altered the way buyers seek services and products. This development has revolutionised the way businesses find new customers, thus encouraging application and content providers to invest heavily in establishing and running data centers on an extensive scale.

As of 2014, the hardware spend segment captured the lion’s market share – over 54% of the overall market. Region-wise, the worldwide social media IT spending market was led by the Americas as of 2014, with the region capturing more than 52% of the total market share. This is due to the traction towards converged infrastructure (CI) amid medium and large social media platforms, pertaining to data hosting.

The hardware suppliers take the lead in the market. These vendors are taking up JVs and strategic partnerships to innovate and fortify their market position. Still, the market also marks the presence of a number of outstanding vendors who are undertaking partnerships with big multinational corporations (MNCs) to provide storage, server, and networking components for CI. IBM, HubSpot, Oracle, HP, Dell, Cisco, and Salesforce are amid the top players in the market.

Topical report “Global Social Media IT Spending Market 2015-2019” prepared by Infiniti Research includes the present-day scenario and the growth prospects of the global social media IT spending market, segmented based on product (software, hardware and IT services) and geography (APAC, Americas and EMEA). It provides market size and growth estimates plus forecasts; includes Porter’s five forces analysis; sheds light on key market drivers and challenges in tandem with their impact on the sector; gives insights into major trends shaping the market.  Furthermore, the report assesses the competitive landscape and discusses the prominent market players.

Report Details:

Global Social Media IT Spending Market 2015-2019
Date: November, 2015
Pages: 80
Price: US$ 2,500.00

More reports by the publisher can be found at Infiniti Research page


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970