Poland Travel Market Analysed by Euromonitor in New Cutting-edge Research Report Published at MarketPublishers.com26 Nov 2015 • by Natalie Aster
LONDON – Buoyancy of the economy and higher salaries in Poland led to increased spending on tourism, with Poles readily buying package holidays and travelling abroad, primarily to Greece, Turkey, Egypt and Tunisia. Travel companies noted a double-digit growth in the number of clients. The number of foreign tourists kept on rising. Owing to impact of the UEFA Euro 2012 and promotional campaigns, each years more and more foreigners visit Poland for tourism and business purposes alike.
The Internet turned into the key source of information and channel of communication for Polish travellers. More travel agencies got used to the online environment as more Poles utilise this channel for planning and buying trips. Polish people more frequently bought package holidays or made car and hotel reservations in Poland via the Internet. They enjoyed the convenience, speed and safety of online transactions. This is also leading to a hike in mobile solutions as more people are accessing online content through their mobile devices.
Tourism is the most rapidly expanding sector of the economy, which have an influence on the development of infrastructure, transport and accommodation. A good tourism policy and intense promotion contributed to the creation of a positive image of the country. Starting to perceive travelling as part of their lifestyles, consumers began to travel more often. The improving economy resulted to higher personal disposable incomes, which in turn resulted in greater spending on travel. Consumers are now eager to buy holidays in exotic or distant countries, implying that they will be anticipating an increasing number of custom offers. Online travel bookings will likely win popularity in the offing.
New cutting-edge market research study “Travel in Poland” elaborated by Euromonitor draws up an extensive analysis of the travel marketplace in Poland. The report provides an in-depth analysis of key demand-side and supply-side trends, opportunities and threats; presents detailed segmentation; includes historic values and volumes, company and brand market shares; and also offers 5-year forecasts of market trends, market shares, and market growth. It also provides exhaustive competitive intelligence about the leaders in the market.
Travel in Poland
Published: November, 2015
Price: US$ 2,100.00
More reports by the publisher can be found at Euromonitor International page.