Strategies to Turn Consumer Insights into Retailers’ Success Discussed in In-demand Canadean Study Available at MarketPublishers.com24 Nov 2015 • by Natalie Aster
LONDON – The intensification of the competition in the industry and the rampant growth of discounters that have adopted a low SKU model are among the major factors that are having a bearing on retailers’ profitability. From the shoppers’ perspective, routine & inertia in buying practices as well as hectic lives are some of the factors that keep people from discovering new products that are meant to satisfy their needs. Consumers desire to adhere to healthier lifestyle habits, try novel experiences, support ethical brands, and get better value for money. However, their shopping habits are often in the path of finding products that comply with these needs. Retailers and brands need the correct strategies and tactics to force their ways through shoppers’ frenzied lives, their unwillingness to try new products, the routine and inertia in their shopping habits, and their absence of emotional connection with products.
The players dominating the marketplace include, among others, Whole Foods, Marc Jacobs, Walmart, Dollar Shave Club, McDonalds, Graze, Carrefour, Aldi, Ocado, Diesel, Spaaza, Fentiman’s, Nike, Disney, Mondolez, and Mars Inc.
In-demand report “Shopper Targeting: How to Turn Consumer Insights Into In-Store and Online Success” elaborated by Canadean is aimed at penetrating into consumers’ minds and deeply investigating what motivates them as far as shopping is concerned.
The report provides an in-depth understanding of what influences consumer behaviour and also how to encourage people to trade up to higher margin products. It describes the various ways of enhancing the shopper experience, along with case studies examining success stories, improving brand loyalty. Furthermore, key insights and action points provided in the report are destined to assist in designing key strategies to successfully compete with the leading market players and provide a competitive advantage to new product launches. The research report sheds light on what customers want with the help of exclusive consumer data derived from detailed consumption surveys and consumer group tracing.
Shopper Targeting: How to Turn Consumer Insights Into In-Store and Online Success
Published: September, 2015
Price: US$ 7,995.00
More reports by the publisher can be found at Canadean page.