India Nutrition Bars Market Discussed by TechSci Research in New Report Now Available at

22 Sep 2015 • by Natalie Aster

LONDON – India’s nutrition bars market is in its nascent stage due to high sell prices and a low level of awareness amid consumers, particularly those living in rural areas. Nevertheless, owing to rising incidences of lifestyle diseases like obesity, blood pressure, diabetes, asthma, among others, Indian consumers are becoming increasingly aware of their eating habits. As a consequence, nutrition bars are increasingly forming the part of the consumers’ everyday diet, thereby providing huge opportunities for both domestic and overseas nutrition bar market players operating in the country. In addition, increasing rates of pollution and growing concerns over high levels of pesticides in traditional food products is leading to an increasing number of Indians opting for fortified foods like nutrition bars to increase the nutrition value of their meals.

The Indian market for nutrition bars is expected to increase at over 29% CAGR through to 2020, driven by improving lifestyles, mainly of the country’s middle class consumers, and rising health related concerns. The cereal bars segment keeps on dominating and account for over three-fourths of the domestic nutrition bar market. Furthermore, the lion’s share of demand for nutrition bars is stemming from consumers aged under 40 years, with the trend likely to gain more strength in the upcoming years. Naturell, Nouveau Medicament (P) Ltd., General Mills and Xterra Nutrition are some of the leading companies operating in India’s nutrition bars marketplace.

New study “India Nutrition Bars Market Forecast and Opportunities, 2020” developed by TechSci Research presents a 360-degree analysis of the Indian nutrition bars market. It offers global market size data and forecasts (in value terms). It further analyses the Indian market size including forecasts (by volume and value), covers current and forecasted market share data (by type, age group, point of sale (POS), region, and company). The report provides detailed market segmentation, with market size (by value and volume) figures plus forecasts and a competition pattern analysis for each of the segments discussed. The research report highlights growth drivers and challenges, tracks key market trends and developments, examine the policies and regulations, and gives true insights into the overall economic situation in India. Additionally, the report analyses the competition in the market and offers profiles of the top 8 market players.

Report Details:

India Nutrition Bars Market Forecast and Opportunities, 2020
Date: September, 2015
Pages: 98
Price: US$ 2,200.00

More reports by the publisher can be found at TechSci Research page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970