Australia Mobile Marketplace Analysed in New BuddeComm Report Published at

25 Aug 2015 • by Natalie Aster

LONDON – The Australian mobile market keeps on to be dominated by the 3 leading mobile network operators (MNOs) – Telstra, Optus, and Vodafone Hutchison Australia (VHA). Voice services are still a major revenue source for the three operators, though in terms of the share of revenue voice is consistently giving way to different forms of mobile data, which has developed from basic SMS text messaging to comprise high-end applications like m-commerce and gaming.

The dominance of 3G wireless networks is currently fading rapidly as LTE networks are gathering momentum and consumers are migrate to the novel technology. By the middle of 2015, Vodafone provided 90% of Australians living in metro areas with its LTE infrastructure, with both Optus and Telstra each striving to reach 98% coverage by end-2016. To date, up to 80% of all new smartphones sold are with LTE support.

Growth in the number of the country’s mobile subscribers has decelerated in the recent past, mirroring the relatively high rate of penetration, which had reached close to 137% by mid-2015. Although a huge proportion of subscribers use multiple phones or SIM cards, growth is fuelled by a steady population rise. Operators can also expect to take advantage from consumers’ further migration from fixed-line to mobile telecommunication services, underpinned by the practical benefits of enhanced quality of mobile data services stemming from network upgrades and the wide-scale reach of LTE infrastructure.

New research study “Australia - Mobile Infrastructure” created by BuddeComm draws up a comprehensive picture of the Australian mobile market space. The research report gives an up-close look at the industry; provides a detailed overview of the mobile retail market and key mobile retail companies; offer a statistical analysis of the domestic mobile market including coverage revenue overview and statistics as well as subscriber statistical data; presents an in-depth analysis of mobile infrastructure; sheds light on mobile satellite services; scrutinises the market for smartphones, tablets and handset in the country along with providing detailed forecast figures.

Report Details:

Australia - Mobile Infrastructure
Published: August, 2015
Pages: 137 
Price: US$ 1,100.00

More new market research studies by the publisher can be found at BuddeComm page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970