Chinese Toys Market Space Analysed by Renub Research in In-demand Study Now Available at

28 Jul 2015 • by Natalie Aster

LONDON – China’s toys market value stood at more than USD 16 billion as of 2014. The sector keeps on growing YoY, and its value is expected to double by the end of 2019 from that of recorded in 2010. The upsurge in internet users and toys shopping trends in China, selective two-child policy, along with increasing per capita income levels and consumer spending of both urban and rural households in the country are expected to drive the growth in the sector. However, technical barriers of developed nations are limiting the development of China’s toy trade. There were close to 250 million children aged under 14 in China as of 2013; it means there is a huge potential of growth in toys consumption in the domestic marketplace. 

The construction & building toys, baby & infant toys as well as dolls market segments together are poised to account for over 50% of the total market share by 2019. With respect to toy sales channel, online sales have the lion’s market share, with super/hyper market sales channel following after. The online sales channel is expected to grab over half of the overall market share in 2019. In China, there are over 1300 large-scale toy manufacturing companies which are responsible for making around 3 quarters of all toys worldwide. 

New cutting-edge report “China Toys Market (Game, Puzzle, Dolls) and Forecast” drawn up by Renub Research provides an all-round assessment of the Chinese toys industry. It examines the current status of the market and speculates on the market’s future development over the next 5 years. The study provides a detailed market share analysis by toys segment and by sales channel during 2010-2019, and also a brand share analysis 2009 – 2012. The study provides a comprehensive assessment of the market based on toys segment and sales channel for 2010-2019; reviews and canvasses import and trade regulations in the country; and investigates the major drivers and challenges of the national toys market. Furthermore, the research publication provides in-depth insights into the possible future of the market.

Report Details:

China Toys Market (Game, Puzzle, Dolls) and Forecast
Published: July, 2015
Pages: 71
Price: US$ 1,150.00

More reports by the publisher can be found at Renub Research page.


The Market Publishers, Ltd.
Natalie Aster
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Fax: +44 207 900 3970