Global Web Content Management Market Examined in New M&M Study Published at MarketPublishers.com02 Jul 2015 • by Natalie Aster
LONDON – The primary driving factors for the web content management (WCM) market is a hike in consumption of, and increased focus on web content alongside the growing usage of social networking sites. In addition, businesses are consistently concentrating on digital media for marketing endeavours owing to the considerable uptake of mobile devices, surging Internet consumption, in tandem with the soaring total time spent online by the users. In such a way, this encourages companies to give consideration to WCM solutions which could enhance their business advances and improve client relations. Furthermore, WCM solutions provide an enhanced user experience to customers by promoting designed content, encompassing email and campaign management.
Nevertheless, the WCM solutions uptake is hindered owing to the dearth of qualified workforce which can efficiently leverage the solution and other features like web analytics for excellent business progressions. This stimulates the demand for competent editors equipped to edit out inconsistent data in tandem with preserving consistency across the website.
The WCM market is gathering speed, which is visible from the acquisitions of Clickability by Upland Software and Fatwire by Oracle. Adobe Corporation, Acquia, Inc., SDL, Oracle Corporation, Opentext, IBM Corporation, EMC Corporation, Hewlett-Packard and Microsoft Corporation are amid the most prominent players in the WCM space.
New report “Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020” prepared by MarketsandMarkets (M&M) offers a comprehensive examination of the WCM market worldwide, categorising it based on solutions, deployment types, services, types of users, industry verticals, and regions; estimating and forecasting the market size and trends in each of the submarkets covered. The report also analyses the growth pace and penetration of WCM across the key regions. It sheds light on the adoption trends globally, future growth prospects, key restraints, drivers, brining opportunities, and best practices in the WCM market. The research study gives unbiased details about the competitive scene, as well as contains granular profiles the top 10 market participants.
Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020
Published: June, 2015
Price: US$ 4,650.00
More studies by the publisher can be found at MarketsandMarkets page.