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Brazil Fresh Food Marketplace Examined by Euromonitor International in New Report Now Available at MarketPublishers.com

01 Jul 2015 • by Natalie Aster

LONDON – As of 2014, fresh food production outputs remained high with a slight decrease, but higher than that witnessed in 2009. The supply of fresh food was higher in 2014 owing to a major (21%) decline in exports, in spite of the Brazilian real’s strong devaluation in 2014. This excess in supply was partly responsible for a significant hike in consumption of fresh foods like fish & seafood, and starchy roots, which went through a period of steady price fluctuations and in several cases (i.e. cassava and potatoes) a reasonable drop in retail prices.

Owing to the improved economic environment, an upsurge in consumer purchasing power, and an excessive supply of meat and fish & seafood, domestic consumption of major sources of animal protein grew considerably. Meat consumption increased whilst that of fish & seafood more than doubled the growth of meat as of 2014. June and July also contributed to this hike owing to the conclusion of Brazil’s FIFA World Cup. The Brazilian Association of Bars & Restaurants (Abrasel) reported a 20% increase in revenue in June as compared to 2013.

New market research report “Fresh Food in Brazil” drawn up by Euromonitor International presents a comprehensive analysis of the Brazilian fresh food market space. The study provides the latest retail sales statistics in terms of volume during 2010-2014, which facilitates in identifying the sectors stimulating growth. The research report provides a strategic analysis of major factors having a bearing on the market, such as novel product developments, consumption habits and distribution data. An extensive assessment of the competitive landscape is provided, as well as a discussion of the market’s major players and leading brands is included. Granular 5-year forecasts illustrating the market’s prospective development are available. 

Report Details:

Fresh Food in Brazil
Published: June, 2015 
Pages: 37 
Price: US$ 1,210.00

More new reports by the publisher can be found at Euromonitor page.


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Natalie Aster
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