Global & Australian Digital Economy Analysed by BuddeComm in Insightful Report Recently Published at

08 Jun 2015 • by Natalie Aster

LONDON – The economic downturn cannot constrain growth of e-commerce and m-commerce sectors since the number of mobile users is on the rise and internet penetration continues to grow. Online spending proved to be resilient and buoyant in a large number of countries over the recent years.

Currently, mobile shopping is gaining momentum, thus propelling growth of the market for m-commerce. However, its growth is expected to slowdown in future, but m-commerce is set to maintain its position of one of the top growth areas for a number of years due to youngster and wide usage of mobile phones by the younger generation.

Apps are becoming increasingly popular and commercial models have started to be linked to them, with a number of such models expected to upsurge in the years to come.

The digital economy impacted the publishing industry to a great extent. E.g. a large number of poorly edited books have become available in the marketplace. Sales of physical books demonstrated a certain increase in early 2015, but e-book sales grew to a greater extent.

Australians widely use online banking. M-payments also become increasingly popular in the country. M-banking is expected to surpass online banking in Australia in terms of the number of transactions by 2016.

In-demand research report “Australia - E-Commerce, Marketing and Advertising” prepared by BuddeComm offers a deep insight into the digital economy of Australia. The study covers the global market for e-commerce in detail by providing its insightful overview and highlighting key trends and issues. It investigates advertising and marketing issues at the digital age and explores the digital economy performance in Australia. The report touches upon business market, online retailing, e-banking and advertising in the country. The research study also contains forecasts for 2015.

Report Details:

Australia - E-Commerce, Marketing and Advertising
Published: May, 2015
Pages: 169
Price: US$ 1,100.00

More cutting-edge research reports by the publisher can be found at BuddeComm page.


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Natalie Aster
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