Soft Drinks Market in Southeast Asia Discussed in New Euromonitor Report Now Available at

24 Feb 2015 • by Natalie Aster

LONDON - Emerging economies of the South East region have turned into a key driver of the local marker for soft drinks.

In Indonesia, new product launches, investments in marketing and rapid expansion of modern retail outlets (e.g. hypermarkets) are amidst key driving growth of the local soft drinks market. While the local market continues growing, new entrants enter the market place and make attempts to dethrone leading companies. Some of the local market players comprise among others Sinar Sosro PT, Coca-Cola Indonesia PT, Wings Food, etc.

In the Philippines, juice, carbonates and RTD tea represent key categories of soft drinks. With local manufacturers keeping their products affordable and constantly working on widening their distribution channels, the demand for soft drinks continues to increase. Local representatives of such world’s majors (e.g. PepsiCo International Inc.) lead the market in the country.

In Vietnam, soft drinks traditionally enjoy high demand and it remains on the rise. Ever-going development of new products, marketing activities, continuing investments aimed at improvement of product quality as well as manufacturing capacity are among key forces encouraging growth of the local soft drinks market.

New insightful market research report “Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base” elaborated by Euromonitor International Ltd offers comprehensive coverage of the soft drinks market in Southeast Asia. The report provides details on a size and shape of the local market. It looks at pressing industry issues and the competitive landscape, besides identifying leading players as well as brands. The research study also contains distribution data and discusses regional prospects. Besides, it unveils growth sectors and focuses on factors that drive change.

Report Details:

Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base
Published: February, 2015
Pages: 45
Price: US$ 1,200.00

More new market research studies by the publisher can be found at Euromonitor page.


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