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Mobile VAS Market Discussed in In-demand Infiniti Research Report Available at MarketPublishers.com

08 Sep 2014 • by Natalie Aster

LONDON – Mobile VAS (value-added services) are being increasingly offered by mobile carriers. Traditionally, wireless mobile operators have been providing only voice communication services; however, the rapid technology advances have led to the emergence and consequent rise of other mobile services to include a great number of non-core services. That is to say, VAS add more value to the core mobile services, thus enabling mobile subscribers to utilise tablets and cell phones for a range of non-voice purposes like sending SMS, MMS, and pictures; accessing the Internet to read news headlines and astrology, pulling up flight information, listening to music, and playing games online; and for mobile commerce and mobile banking.

The worldwide mobile VAS market is forecast to grow at 10.62% CAGR through to 2018, with the growth mainly driven by the increased uptake of smart phones and tablet PCs. The market has also seen an increased adoption of location-enabled mobile VAS. Meantime, high bargaining power of telecommunication service providers could pose a challenge to the sector’s expansion. America Movil, Apple, AT&T, BlackBerry, CanvasM Technology, Comviva Technology, Google, InMobi, KongZhong, OnMobile, and One97 Communications are the leading vendors in the marketplace.

In-demand study “Global Mobile Value-added Services (VAS) Market 2014-2018” prepared by Infiniti Research includes an exhaustive analysis of the mobile VAS market performance globally with a focus on the EMEA region, the Americas, and APAC. The research publication gives accurate data on the market’s size, uncovers major trends and growth prospects of the sector in the upcoming years. The report sheds light on the drivers and challenges alongside their influence on the development of the mobile VAS market. Additionally, the market research study provides an insightful discussion of a diversity of vendors dealing with this business, evaluates the market opportunities and hazards being faced by the leading vendors, besides examining the core strengths and weaknesses of each prominent vendor under consideration.

Report Details:

Global Mobile Value-added Services (VAS) Market 2014-2018
Published: August, 2014 
Pages: 185
Price: US$ 3,500.00

Other IT & Technology Market Reports by Infiniti Research:

More in-demand studies by the publisher can be found at Infiniti Research page.


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Natalie Aster
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