Japan Haircare Market Reviewed by Canadean in Research Report Published at MarketPublishers.com

15 Aug 2014 • by Natalie Aster

LONDON – The Japanese haircare market is characterized as a well-penetrated one, with the hair-colorants sector accounting for the biggest chunk of the country’s market. The high number of mid-lifers and older consumers in the country is spurring the consumption of hair colorants and also anti-aging haircare products. Currently, e-retail channel is one of the most rapidly-growing distribution channels for haircare products in Japan; it is driven by the high level of Internet penetration in the country.

Health and individualism are defined as the major trends in Japan’s haircare market, as local consumers tend to give preference to haircare products that help to reflect their personal style. Whilst the increasing use of hair colorants can be attributed to the country’s aging population (seeking to cover up graying hair), hair dying is also a key method for young people to express their individuality. Packaging is viewed as one of the most important characteristics influencing haircare products purchases in Japan.

The exclusive research report "Market Focus: Trends and Developments in the Haircare sector in Japan" worked out by Canadean offers an in-depth analysis of the Japanese haircare market as well as presents a whole set of top-level market data.

The topical study sheds light on the current scenario in the Japanese haircare market, touches upon the hottest industry related issues and also provides a thorough discussion of the top market development trends. It contains a granular analysis of the main market categories, features the forces shaping the market and point out the major market growth opportunities and threats. The research report highlights innovative new product developments, reviews the most pertinent consumer needs and gives valuable strategic recommendations to capitalize on evolving consumer landscape. The study gives attention to distribution and packaging issues, delves deep into the competitive landscape within the national market and profiles leading players. Moreover, a pack of market forecasts is available.

Report Details:

Market Focus: Trends and Developments in the Haircare sector in Japan
Published: July, 2014
Pages: 45
Price: US$ 1,352.00

Other Countries Haircare Market Studies by Canadean Include:

More in-demand research studies by the publisher can be found at Canadean page.


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