China Social Media Ad Spend Trends Analysed by Socintel360 in Topical Databook Published at

23 Jul 2014 • by Natalie Aster

LONDON – China’s spend on social media advertising stood at USD 0.7 billion as of 2013, accounting for around 4.5% of the total Internet advertising. From 2009 to 2013, social media advertising domestically increased with a CAGR of just over 58.5%. Going forward, this healthy growth is anticipated to continue throughout 2014 with brands likely to spend USD 1.0 billion – an increase of 46% over 2013. From 2014 through to 2018-end, social media ad spending is forecast to comprise close to 9% of the Internet advertising expenditure, recording a forecast-period CAGR of 35.5% and reaching USD 3.2 billion by 2018-end.

Topical research study “Databook Q1 2014: Social Media Advertising Spend in China” developed by Socintel360 offers a comprehensive database of social media advertising expenditures, with an exhaustive trend analysis across leading segments and topics for the years 2009-2013 plus forecasts through to 2018.

The report features the changing dynamics of social media advertising spend alongside contextualising it with broader Internet advertising spend; budget allocations by major segments such as consulting, staffing, advertising and technology; breakdown of social media ad spend by mobile and desktop channels; breakdown by display ad spend and video ad expenditures, with each format further broken down into desktop and mobile channels;  breakdown of social media ad spending across 14 major industry verticals; breakdown of social media ad expenditures by the primary marketing goals and objectives; breakdown of social gaming ad spend by 4 categories; breakdown of social media advertising spend by key social networking websites during 2009-2013. Additionally, data-centric trend analysis of business landscape, infrastructure, consumer and technology trends stimulating the growth of social media ad spending is available in the report.

Report Details:

Databook Q1 2014: Social Media Advertising Spend in China
Published: May, 2014 
Pages: 140
Price: US$ 900.00

Other Topical Databooks Q1 2014 by Socintel360:

More topical studies by the publisher can be found at Socintel360 page.


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Natalie Aster
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