China Internet Retailing Market Examined by In-demand Conlumino Study Available at MarketPublishers.com

16 Jul 2014 • by Natalie Aster

LONDON – Online retailers in China are expected to keep on benefitting from rising online sales in the holiday season and online shopping on China’s Singles' Day celebrated every year in November. China’s online retail sales are expected to grow going forward, reaching about CNY1.810 trillion by 2018-end and accounting for 5% of total domestic retail sales in comparison with 1.6% as of 2013.

Social media has a huge impact on consumer buying decisions in the country, with the better half of consumers consulting customers' reviews and social media before making any purchase. Omni-channel retailing is gathering ground amongst leading offline retailers in China, as the latter are integrating their online and offline retail strategies. Online sales in the electronics and electrical categories will likely record the fastest growth rate in the coming years; sales of apparel, accessories, luggage & leather goods via the online channel are following after.

In-demand market research report “Consumer Attitudes and Online Retail Dynamics in China, 2013-2018” prepared by Conlumino covers the online retail space in China. 

Based on the latest forward-looking market data, the research study provides an in-depth and unbiased analysis of the latest online consumer shopping trends and patterns in China. It details the size and growth of this increasingly vital important channel, offers granular historical and forecast data for online retail sales, reviews the business environment and country risk pertaining to China's online retail universe. The report covers the factors fuelling online shopping, consumer behaviour, market dynamics with detailed insight into 26 product categories, and also gives an overview of the most recent best practice in online retail website design. Additionally, the study casts light on the penetration of online sales based on product groups, discusses how growth has evolved over time, and examines the key factors that will likely drive the national online retail market in the offing.

Report Details:

Consumer Attitudes and Online Retail Dynamics in China, 2013-2018
Published: June, 2014 
Pages: 91
Price: US$ 1,450.00

Other Retail Markets Reports by Conlumino:

More in-demand studies by the publisher can be found at Conlumino page

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Natalie Aster
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