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Ecuador Beauty & Personal Care Market Canvassed by Euromonitor in New Research Report Available at MarketPublishers.com

27 Jun 2014 • by Natalie Aster

LONDON – During 2008-2013, the Ecuadorian beauty and care industry witnessed strong growth, supported by the stabilizing economic situation in the country coupled with the ongoing recovery from past import restrictions. The most popular beauty and personal care products in Ecuador include products that have bright colours, various scents, larger pack sizes, innovative features and attractive packaging and other value-added benefits.  As customers continuously become more discerning, companies engaged in the country’s beauty and care industry have to be able to understand the emerging trends and quickly respond with their product innovations to keep them happy and loyal.

Yanbal Ecuador SA is the dominant player in the Ecuadorian beauty and personal care market. It has a considerable advantage over the other leading market players such as Unilever Andina Ecuador SA and Productos Avon Ecuador SA. Out of the five leading companies, three are direct sellers, together representing around 40% of the total value sales of beauty and personal care products.

New research report “Beauty and Personal Care in Ecuador” created by Euromonitor International offers a detailed guide to the beauty and personal care market in Ecuador.

The report presents a comprehensive analysis of the beauty and personal care market in Ecuador as well as presents detailed discussions of the most important industry related trends and aspects. The study gives essential information on the domestic industry size and shape; provides accurate retail sales statistics for 2008-2013 and also discloses historical and actual data on the national market performance. The study scrutinizes the key distribution channels for beauty and personal care products in Ecuador and reviews company and brand shares; draws up a clear picture of the competitive scenario within the local market. The research report identifies and dissects the key factors influencing the market development, and highlights the prevailing industry development trends. In addition, a detailed five-year forecast of the market is included.

Products covered: baby and child-specific products, colour cosmetics, bath and shower, deodorants, fragrances, depilatories, hair care, men's grooming, mass cosmetics, oral care, oral care excl power toothbrushes, sets/kits, skin care, premium cosmetics and sun care.

Report Details:

Beauty and Personal Care in Ecuador
Published: June, 2014
Pages:  84
Price: US$ 2,400.00 

More new reports by the publisher can be found at Euromonitor International page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected] 

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