Australian Broadcasting Market Analysed by BuddeComm in Topical Study Published at MarketPublishers.com

03 Jun 2014 • by Natalie Aster

LONDON – The broadcasting marketplaces have seen certain changes over the past two years, including digitalisation of the free-to-air (FTA) transmission frequencies, digital radio roll-outs and ongoing trials, hotting up of the IPTV market, increased availability of subscription television and more TV viewing on mobile devices. Further increases in high speed broadband penetration rates, the fast-paced growth of tablets and smartphones, as well as novel business models like pay-per-view are projected to drive novel developments in the IPTV sector.  By far the biggest growth in IPTV video entertainment stems from user generated content (UGC) services like YouTube, Facebook, etc. The ABC’s iview will likely be the biggest category, with catch-up TV following after.

There has been a rise in mobile ad spending following increased smartphone and tablet penetration amongst consumers. The increase in Internet advertising comes as Australia’s firms are busy with enhancing their presence online and strive to see domestic sales win over from offshore sales. As per the radio marketplace, so it keeps losing share to other novel media sectors in spite of the fact that its advertising base is on the rise.

Topical research study “Australia - Broadcasting - Pay TV, IPTV, Mobile TV” created by BuddeComm provides comprehensive information and unbiased analysis on key trends in the Australian broadcasting sector.

The report provides insightful information on estimated ARPU statistical data and pay TV revenue projections through to the end of 2014; forecasts for subscription TV household penetration rates through to 2015-end and 2020-end; analyses of industry and market developments and trends; government and regulatory policy developments. A deep overview of key market segments including: IPTV; mobile TV; FTA and STV broadcasters; catch-up TV; digital radio.

Major market players discussed include: public, community and commercial FTA TV broadcasters, FOXTEL, ABC, Southern Cross Media Group, SBS, Nine Entertainment, Ten, Seven West Media, WIN TV, NBN TV; and the IPTV players encompassing, Netflix, Quickflix, FetchTV, ABC iView, BBC iplayer, FOXTEL, Telstra, Getflix.

Report Details: 

Australia - Broadcasting - Pay TV, IPTV, Mobile TV
Published: May, 2014
Price: US$ 1,100.00

Other Telecom Markets Reports by BuddeComm Include:

• Kenya - Telecoms, Mobile, Broadband and Forecasts
• Peru - Telecoms, IP Networks, Digital Media and Forecasts

More topical and new reports by the publisher can be found at BuddeComm page.

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