McCormick & Co. Inc. To Launch Holiday Retail Campaign According to BAC Report29 Nov 2013 • by Natalie Aster
LONDON – November 29th starts a new retail campaign by McCormick & Company. All gift bundles are united under a specific theme and can be shipped within the continental USA. Theme list follows:
- Meals Made Easy Mini ($27) – ready spice mixes for salads, mean and so on;
- McCormick Indulgence Mini ($37) - sweet taste spice mixes
- McCormick World of Flavors Basket ($40) – sweet and spicy mixes
- Tea Time ($41) – spice mixes for teas
- Take on Take-out ($64) - Thai kitchen spices
- A Taste of Baltimore ($98) - all things by OLD BAY
- Ultimate Grill Master ($105) - Grill spices
- McCormick Gourmet Deluxe ($199) – green and herb spices
The gift bundle also includes specialty gifts, gift baskets and cooking accessories. Customers can also form their own bundle within the full range of McCormick products.
McCormick & Company is a steadily developing enterprise with positive financials. The results for FY 2012 ended November 30th reveal upward trend. Revenue increased by 8.6% and passed USD 4 B line, gross profit grew by 6.3% to USD 1.6 B, operating and net income added 7% and 9%, respectively, and amounted USD 578.3 M and USD 407.8 M. Latest interim results are moderate. For the quarter ended August 31st revenue and gross profit comprised USD 1 B and USD 407.6 M, respectively. Operating and net income equaled SUD 148.4 M and USD 104.4 M, respectively. USA brings 59% of total revenue, while EMEA and other countries generate 21% and 20% respectively. Consumer segment forms 60% of the revenue amount, Industrial segment adds 40%. McCormick’s nearest future plans are to increase profit margins, invest into business expansion and achieve cost savings through CCI (Comprehensive Continuous Improvement program).
Founded in 1889 and headquartered in Sparks, MD (USA), McCormick & Company engages in production and distribution of spices, spice mixes, seasonings, flavoring and condiments worldwide. Company’s customers comprise both enterprises and private consumers. McCormick has established many foreign representatives to better serve its customers. Active acquisition policy also promotes geographic expansion. The company trades on New York Stock Exchange under the ticker MKC.
Get the details on the company’s present activities, strong and weak sides, experts’ forecasts, competitors and news in the report “McCormick & Co. Inc. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis ” recently published by Market Publishers Ltd.
Title: McCormick & Co. Inc. Fundamental Company Report Including Financial, SWOT,
Competitors and Industry Analysis
Date: Nov, 2013
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