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Japan Male Toiletries Market Trends Examined by Canadean in Topical Research Study Available at MarketPublishers.com

03 Oct 2013 • by Natalie Aster

LONDON – Similar sales growth across Japan’s male toiletries categories during 2007-2012 is anticipated to continue through 2017. The aftershaves and colognes category is set to post slightly higher growth due to a greater number of new product launches and offerings. Japan’s male toiletries market is expected to register about 4% CAGR over the forecast period. Essentially a duopoly market occupied by such global majors as Gillette and Schick, the sector is likely to register flat volume growth in the next five years due to the already high penetration rate of male toiletries products.

A challenging marketplace with fierce price competition among producers and highly consolidated retail networks means that local marketers of male toiletries products have to adapt their strategies to capitalize on their consumer’s individual personality, lifestyle needs, as well as awareness of health and wellness.

Topical market research report “Market Focus: Trends and Developments in the Male Toiletries Sector in Japan” elaborated by Canadean provides a concise overview of the consumer and market dynamics of Japan’s male toiletries industry.

Report Features and Benefits:

  • Overview of consumer behaviour, economic conditions, and demography, enabling to reveal emerging opportunities in the market; 
  • Proper understanding of shifting market dynamics of key toiletry categories. 
  • Insight into market shares across male toiletries categories; 
  • Overview of packaging trends in Japan’s mail toiletry sector, including primary packaging material and type, packaging closures, and outer packaging; 
  • Explicit understanding of the relationship between key drivers of consumer demand in the toiletries market. 
  • Clear identification of the main trends and drivers behind recent market changes.

Report Details:

Market Focus: Trends and Developments in the Male Toiletries Sector in Japan
Published: August, 2013
Pages: 34
Price: US$ 1,216.00

Other Japan Markets Reports by Canadean Include:

More topical market research reports by the publisher can be found at Canadean page.


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Tanya Levdikova
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