Iranian Hot Drinks Market Analysed & Forecast by Euromonitor in Topical Report Now Available at MarketPublishers.com

10 Sep 2013 • by Natalie Aster

LONDON – During 2012, Iran experienced significant increases in the inflation rate, which affected all fast-moving consumer goods, especially hot drinks. The rapid growth of unit prices, which was particularly so with regard to imported products, negatively affected demand for hot drinks and thus hampered growth. Many consumers stopped purchasing products like coffee and tea bags, and tried to stick to basic offerings, such as loose black standard tea. Widespread smuggling of both coffee and tea also remained a threat that negatively affected legitimate sales.

Through 2017, though coffee in Iran is poised to increase its proportion of hot drinks sales, tea is expected to show moderate but steady growth in volume and constant value terms. Tea is expected to benefit from rising demand for green tea and fruit/herbal tea products. In the instant coffee segment, the dominance of the Nescafe brand is likely to be challenged by new entrants to coffee. All imported hot drinks brands present in the country are expected to be adversely affected by the political situation in case the US and European countries decide to tighten sanctions against Iran. These sanctions would result in a decline in value of the national currency, which would result in higher unit prices for imported brands.

Topical market research report “Hot Drinks in Iran” worked out by Euromonitor International offers a comprehensive guide to the Iranian hot drinks market. It provides the latest retail sales data 2008-2012, enabling to lay bare growth sectors and identify key factors driving change – be they legislative, distribution or pricing issues. The study presents details on the competitive landscape, the market’s top players and leading brands. Granular forecasts to 2017 illustrating how the market is predicted to develop are at hand in the research, too.

Report Details:

Hot Drinks in Iran
Published: July, 2013
Pages: 34
Price: US$ 1,900.00

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