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World Business Outlook Survey by iCD Research Now Available at MarketPublishers.com

14 Aug 2013 • by Natalie Aster

LONDON – For 2013, the average size of the annual procurement budget identified by senior level executives across industries is projected at USD 81 million, while the annual marketing budget is identified at USD 2 million. The US, Singapore, Taiwan and Hong Kong and Canada are expected to offer the highest growth potential among developed countries in 2013-2014.

Overall, senior level executives anticipate an increase in levels of consolidation with 62% of respondents expecting an increase in M&A activity in 2013. Cost and demand pressures, repayment of debt, and the potential need to meet new compliance procedures are the key drivers behind recent market changes. In addition, quick access to new markets, business expansion, and attempts to increase market share which are easily achievable through M&A are major reasons for the increase in consolidation levels according to senior level respondents.

In-demand research report “Global Business Outlook Survey of Senior Executives 2013-2014” worked out by iCD Research analyses how companies' procurement expenditures, business strategies, media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014.

Report Highlights:

  • analysis and projections of industry trends and revenue growth expectations across industries in 2013;

  • understanding of future product investment areas and key growth regions;

  • insights into key challenges and opportunities, along with an up-close look at key actions required to maintain and win business;

  • understanding of how companies' budgets are changing and the direction of spending in the future;

  • overview of the behavior and changing strategies of companies.

The study not only grants access to the opinions and strategies of leading global senior level executives from various industries including mining, medical devices, food and beverage, packaging, power, airports, oil and gas and pharmaceutical; but also examines their actions surrounding business priorities and provides access to information categorized by region and size.

Report Details:

Global Business Outlook Survey of Senior Executives 2013-2014
Published: July, 2013
Pages: 126
Price: US$ 2,000.00

More topical market research studies by the publisher can be found at iCD Research page.


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