Turkey Beer Market Examined by Canadean in In-Demand Report Now Available at MarketPublishers.com13 Aug 2013 • by Natalie Aster
LONDON – In spite of ongoing pressure on sales from high taxation and limits on marketing and alcoholic beverages, the total beer consumption in Turkey recorded a 4% y-o-y growth in 2012, estimated at more than 9.59 th tl. The growth of the Turkish beer market is driven by the expanding youth population segment, especially in the urban areas.
The national market is dominated by the Effes Beverage Group, which accounts for around 85% of the Turkish beer market. Its main competitor, Turk Tuborg, has recently increased its market share due to the success of the Tuborg Gold brand. In 2012, the popularity of the imported beer was on the rise in Turkey, and the consumption volume of the imported beer grew by more than 50%. The imports of premium beer came mainly from Europe.
In-demand research report “Turkey Beer Market Insights 2013” worked out by Canadean presents a comprehensive guide to the Turkish beer market.
The report provides an insightful analysis of the beer market in Turkey. It sheds lights on the historic background of the industry, draws up a clear picture of the actual market state, covers the prevailing market trends and discusses the hottest industry issues. The research study contains the consumption statistics; uncovers vital information on the market environment, size and segmentation; examines major distribution channels; and scrutinizes the packaging trends. The report offers details on the market valuation and pricing; describes the competitive scenario; discloses data on the key market participants; as well as identifies the leading brands, importers, distributors and producers.
Turkey Beer Market Insights 2013
Published: July, 2013
Price: US$ 6,171.00
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More market research studies by the publisher can be found at Canadean page.