European Pizza Market Analysed by Canadean in In-demand Research Study Now Available at

01 Aug 2013 • by Natalie Aster

LONDON – The retail pizza market in most parts of Europe is in relatively good condition considering the overall food market turbulence seen in recent years. The prominent German and UK markets are forecast to post robust gains in the oncoming years.

The share of the frozen pizza sector in various European countries varies to a great extent, but innovation in most of these markets has kept the category relevant in the face of severe competition from chilled lines. At the same time, a growing tendency for consumers to eat pizza at foodservice outlets in view of the improving economy, and an ageing population are among some other factors that could pose a challenge for frozen pizza lines. Therefore, pizza companies have to find ways of engaging with older consumers while not alienating their mainstay youth demographic.

In-demand research report “Pizza Market in Europe: Market Guide to 2017” created by Canadean provides detailed, analytical and well-presented information on the pizza market in Europe as well as in individual countries in the region. It presents historic (2007-2012) and forecast (2013-2017) consumption volumes and values, segmented by brand share, distribution channel, category (chilled pizza and frozen pizza) and geography. The study provides an enhanced understanding of the future pattern of market trends, as well as identifies which geographies and segments will show growth in the years ahead.

Countries discussed in the report include: Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Turkey, the UK and Ukraine.

Report Details:

Pizza Market in Europe: Market Guide to 2017
Published: July, 2013
Price: US$ 6,000.00

Other European Food Markets Reports by Canadean Include:

More in-demand market research reports by the publisher can be found at Canadean page.


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