Japan Bakery & Cereals Market Trends Analysed by Canadean in New In-Demand Study Available at MarketPublishers.com

17 Jul 2013 • by Natalie Aster

LONDON – Changing demographic characteristics and busier lives are driving the growth of Japan's bakery and cereals market. Consumers aged 60 and over constituted just over 25% of Japan’s population in 2012; while by end-2017, they are expected to make up over a third. Against this background, marketers face the choice of appealing to the country’s booming older population and their specific nutritional requirements and consumption behaviours, or attempting to target younger consumers.

The breakfast cereals category is expected to record the fastest growth rates (3.5% CAGR) in Japan's bakery and cereals market through to 2017, driven by the demand for a healthier breakfast, the ever-growing influence of the western culture among key consumer groups, and the marketing power of big manufacturers.

New in-demand study “Market Focus: Trends and Developments in the Bakery and Cereals Sector in Japan” drawn up by Canadean gives an insightful overview of the Japanese bakery and cereals market.

The report provides a refined understanding of the market’s size; examines the economic, demographic and behavioural trends that will drive its evolution; highlights key growth opportunities across 11 bakery and cereal categories; as well as provides market shares for the leading brands and private labels across these categories. An in-depth overview of packaging trends in the market, including primary packaging material and type, packaging closures, and outer packaging, is provided in the research, too. The study is enriched with a detailed discussion of the leading domestic companies such as Aikoku, Pioneer, Meidi-Ya, CGC, Morinaga, Monton, Yamazaki and Shikishima, and extensive market forecasts to 2017.

Report Details:

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Japan
Published: July, 2013
Pages: 42
Price: US$ 1,272.00

Other Food & Drinks Markets Reports by Canadean Include:

More new studies by the publisher can be found at Canadean page.

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