RoadShow Holdings Ltd. Launches New Program According to BAC Report

04 Jul 2013 • by Natalie Aster

LONDON - On April 22, RoadShow unveiled an ambitiously wide-ranging economic information flagship programme called "Go Beyond Hong Kong". Officiating at the launch luncheon was the Financial Secretary of the Hong Kong Special Administrative Region, Mr. John Tsang, GBM, JP.

"Go Beyond Hong Kong" comprises 128 episodes whose conception, data collection, shooting and post-production took over 12 months to complete.

To ensure every episode captures passengers' attention, RoadShow allocated a multi-million dollar budget to filming and post-production. In all, the show's crew visited a total of 18 cities across seven countries and territories including Indonesia, Japan, Kashgar, Korea, Myanmar, Singapore, Taiwan and Vietnam. Along the way, they conducted in-depth interviews with many high-ranking local officials about their home countries' latest economic and trade policies in order to learn about their economic, commercial and cultural development. The series as a whole also analyzed each market's potential economic strategies and expansion blueprints from both micro and macro perspectives. Other topics covered include the exploration of business development opportunities and possible lessons for Hong Kong.

The preparation, shooting and post-production of "Go Beyond Hong Kong" would never have been possible were it not for the unstinting support of collaborating partners such as the Hong Kong Trade Development Council and the Public Policy Research Institute of the Hong Kong Polytechnic University. In producing the series, RoadShow was also privileged to receive help from various consulates, the Hong Kong offices of various territories and leading sponsors.

Broadcasted from April 22 onwards, "Go Beyond long Km" is a core element of an integrated RoadShow platform that includes TV screens on over 3,600 KMB buses. Ultimately, even those living thousands of miles away from Asia can easily tune into the series via the www.roadshow.hk website.

To further enhance the programme's value, RoadShow commissioned internationally renowned market research specialist, Nielsen, to conduct "An Exploratory Study On Hong Kong People's Perception of 8 Asian Markets". Their findings clearly indicate that both regular Hongkongers and SMEs should start looking overseas and leveraging the territory's advantages to build fruitful long-term connections with partners in emerging markets.

RoadShow has successfully ended its 2012 financial year on the contrast with 2011. Revenue and gross profit increased by 11.6% and 17.8%, respectively, and amounted to HKD 443.2 M and HKD 200 M. Both operating and net income rose above zero to HKD 96.5 M and HKD 74.8 M. The company closed 2012 with strong results, having its second half more profitable than the first one.

Founded in 2000 and headquartered in Kowloon, Hong Kong, RoadShow engages in media sales and management. The company administrates advertising campaigns on buses and billboards, inside buses. It also offers media content production, event management and retails bus models and theme merchandise. The company is public, it trades on Hong Kong stock exchange under the ticker 0888.

Find details on the company’s products and offerings, financial position, business strong and weak sides, and experts’ forecasts in the report “RoadShow Holdings Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis” recently published by Market Publishers Ltd.

Report Details:

RoadShow Holdings Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis
Date: May, 2013
Pages: 64

More company reports featuring SWOT and financial information, industry and competitors analysis can be found in Company Reports Catalog.

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