Pakistan Digital Money Market Analyzed in New Viewport by Shift Thought

26 Mar 2013 • by Natalie Aster

Pakistan is currently undergoing a transformation in financial services, with the spread of Digital Money aided by the rapid penetration of mobile phones. Along with other countries in the Asia Pacific region, it is engaged in creating an enabling environment to promote financial inclusion as well as improve payment systems for broader use.

According to the viewport “Digital Money in Pakistan 2013” by Shift Thought, Digital Money services are no longer confined to a single industry, and this breaks down traditional models of competitive analysis. Shift Thought’s approach is designed to helps players to understand the strategies and business models coming from industries other than their own, across a range of products and services and from different parts of the world, to distil best practices for building successful brands that provide innovative access to financial services.

Report Details:

Digital Money in Pakistan 2013
Published: January, 2012
Pages: 234
Price: US$ 4,000.00

This viewport shares the analytic frameworks we developed to communicate the complexities of the transformation underway in the country, within the broader context of the developments in Digital Money across the world.

More information can be found in the viewport “Digital Money in Pakistan 2013” by Shift Thought.

To order the viewport or ask for sample pages contact


MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970