Starbucks Corporation Launches New Oatmeal, According to BAC Report

08 Jan 2013 • by Natalie Aster

LONDON – Beginning of January served as ground for launching new product in Starbucks coffee parlors. Hearty Blueberry Oatmeal is another nutrition breakfast offered for visitors as a source of healthy energy. The serving includes a blend of steel-cut oats topped with blueberries, nuts, seed medley and agave syrup. 1 bowl will give 280 calories ready to eat in 5 minutes. Later in winter Starbucks is planning to launch another new oatmeal product available with various toppings on customer’s choice. All Starbucks breakfast oatmeals have optimal protein and fiber content recommended by the USDA My Pyramid guidelines. Hearty Blueberry Oatmeal appeared on 3rd January in nearly 4500 US Starbucks cafes and will be also released in Canada.

Starbucks Corporation is steadily improves its financial position from year to year. The FY ended September 2012 revealed noticeable growth: revenue increased by 13.7% to USD 13.3 B, gross profit added 11.9% and reached USD 3.56 B, operating and net income rose by 15.6% and 11.1% respectively and amounted USD 2 B and USD 1.4 B. Americas was the main revenue bringer in the financial year, its share in total sales comprised 76%. Beverage generated 62% of all company’s revenues, Food segment added 17%, Whole bean and soluble coffees contributed 12%, Other sales accumulated 9%.

Founded in 1971 and headquartered in Seattle, WA (USA), Starbucks Corporation engages in coffee retail and coffee cafes management. The company produces its own coffee from raw beans which is known under Starbucks, Seattle’s Best, Torrefazione brands. The company also owns Tazo teas. Within its coffee parlors the company also offers a wide choice of pastries, cereal breakfasts and specialty drinks. With over 17500 stores across the globe Starbucks is the world’s #1 specialty coffee retailer.

Other details on the company’s present activities, financials, news, competitors, experts’ forecasts can be found in the report “Starbucks Corporation Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis” recently published by Market Publishers Ltd.

Report Details:

Starbucks Corporation Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis
Date: Dec, 2012
Pages: 96

More company reports featuring SWOT and financial information, industry and competitors analysis can be found in Company Reports Catalog.


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