Key Europe Smartphone Mobile Data Pricing Trends Analyzed in New Tariff Consultancy Report Available at MarketPublishers.com19 Dec 2012 • by Natalie Aster
An extensive analysis of Bundled Mobile Data Services with Smartphones for both Pre Pay and Post Pay services across 41 MNOs in 10 European countries is provided in new 130-page report entitled “Key Smartphone Mobile Data Pricing Trends in Europe” by Tariff Consultancy.
Countries covered include: France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland and the UK).
Key Smartphone Mobile Data Pricing Trends in Europe
Published: December, 2012
Price: US$ 1,999.00
The report gives detailed information of of MNO Pre Pay & Post Pay services and average Post Pay bundled pricing in each country for 2010, 2011 and 2012 and highlights the main trends that will take place into 2013.
From research based on TCL’s unique telecoms price tracker database there have been 3 distinct phases identified in the development of Mobile Data bundles with Smartphones which include:
Phase 1 – In 2010 the MNO started to offer Mobile Data as typically as a Bolt On to the Smartphone, with a relatively low Mobile Data allowance offered;
Phase 2 – Into 2011 the MNO introduced a range of Premium Smartphone packages which include Mobile Data, SMS and call minutes at a relatively high price point;
Phase 3 – Into 2012 there has been the introduction of many more Smartphone packages with many price points as an integrated tariff offering with a reduction of average pricing.
More information can be found in the report “Key Smartphone Mobile Data Pricing Trends in Europe” by Tariff Consultancy.
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