Key Smartphone Mobile Data Pricing Trends in Europe
Background
Tariff Consultancy Ltd (TCL) in this report provides a survey of Smartphone Mobile Data Trends for Pre Pay and Post Pay user segments for ten European countries identified in the survey which are shown in the Summary Box below:
Summary Box – The 10 Countries surveyed in the TCL report
France, Germany, Ireland, Italy, Netherlands, Portugal, Spain Sweden, Switzerland & the UK.
It should be noted that the survey focuses on the Smartphone Mobile Data user only and excludes as far as is possible Mobile Broadband (using a USB modem to connect to a PC) services and Tablet PC services from the analysis. It does not include the MVNO segment.
The TCL survey includes information from 41 MNOs in the 10 countries which are listed in the Summary Box below:
Summary Box – A list of the 41 MNOs included in the report
Orange, SFR, Bouygues Telecom, Free Mobile (France)
Telekom, Vodafone, Telefonica O2, E-Plus (Germany)
Vodafone, Telefonica O2, H3G, Meteor (Ireland)
Telecom Italia Mobile, Vodafone, Wind, H3G (Italy)
KPN, Vodafone, T-Mobile (Netherlands)
TMN, Vodafone, Sonaecom (Portugal)
Movistar, Vodafone, Orange, Yoigo (Spain)
Telia, Tele2, Telenor, H3G (Sweden)
Swisscom, Sunrise, Orange (Switzerland)
SPECIAL OFFER VALID UNTIL THE END OF 2012:
We would like to offer a bundle of the new report 'Key Smartphone Mobile Data pricing trends in Europe' and and the 'Global Voice and Data 3G Smartphone Tariff Tracker' subscription for USD 8,050.00
Tariff Consultancy Ltd (TCL) in this report provides a survey of Smartphone Mobile Data Trends for Pre Pay and Post Pay user segments for ten European countries identified in the survey which are shown in the Summary Box below:
Summary Box – The 10 Countries surveyed in the TCL report
France, Germany, Ireland, Italy, Netherlands, Portugal, Spain Sweden, Switzerland & the UK.
It should be noted that the survey focuses on the Smartphone Mobile Data user only and excludes as far as is possible Mobile Broadband (using a USB modem to connect to a PC) services and Tablet PC services from the analysis. It does not include the MVNO segment.
The TCL survey includes information from 41 MNOs in the 10 countries which are listed in the Summary Box below:
Summary Box – A list of the 41 MNOs included in the report
Orange, SFR, Bouygues Telecom, Free Mobile (France)
Telekom, Vodafone, Telefonica O2, E-Plus (Germany)
Vodafone, Telefonica O2, H3G, Meteor (Ireland)
Telecom Italia Mobile, Vodafone, Wind, H3G (Italy)
KPN, Vodafone, T-Mobile (Netherlands)
TMN, Vodafone, Sonaecom (Portugal)
Movistar, Vodafone, Orange, Yoigo (Spain)
Telia, Tele2, Telenor, H3G (Sweden)
Swisscom, Sunrise, Orange (Switzerland)
SPECIAL OFFER VALID UNTIL THE END OF 2012:
We would like to offer a bundle of the new report 'Key Smartphone Mobile Data pricing trends in Europe' and and the 'Global Voice and Data 3G Smartphone Tariff Tracker' subscription for USD 8,050.00
BACKGROUND
METHODOLOGY
EXECUTIVE SUMMARY
FRENCH SMARTPHONE MOBILE DATA PRICING
French Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
French Post Pay Smartphone mobile data user segment trends from 2010 to 2012
French High Post Pay Smartphone mobile data plan pricing
French Medium Post Pay Smartphone mobile data plan pricing
French Low Cost Post Pay Smartphone mobile data plan pricing
French average Post Pay Smartphone mobile data plan pricing
The changes in French Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast French Smartphone mobile data trends – 2012 to 2013
French Pre Pay Smartphone mobile data plans - 2012 to 2013
French Post Pay Smartphone mobile data plans – 2012 to 2013
Key French Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in France
GERMAN SMARTPHONE MOBILE DATA PRICING
German Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
German Post Pay Smartphone mobile data user segment trends from 2010 to 2012
German High Post Pay Smartphone mobile data plan pricing
German Medium Post Pay Smartphone mobile data plan pricing
German Low Cost Post Pay Smartphone mobile data plan pricing
German average Post Pay Smartphone mobile data plan pricing
The changes in German Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast German Smartphone mobile data trends – 2012 to 2013
German Pre Pay Smartphone mobile data plans - 2012 to 2013
German Post Pay Smartphone mobile data plans – 2012 to 2013
Key German Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Germany
IRISH SMARTPHONE MOBILE DATA PRICING
Irish Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Irish Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Irish High Post Pay Smartphone mobile data plan pricing
Irish Medium Post Pay Smartphone mobile data plan pricing
Irish Low Cost Post Pay Smartphone mobile data plan pricing
Irish average Post Pay Smartphone mobile data plan pricing
The changes in Irish Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Irish Smartphone mobile data trends – 2012 to 2013
Irish Pre Pay Smartphone mobile data plans - 2012 to 2013
Irish Post Pay Smartphone mobile data plans – 2012 to 2013
Key Irish Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Ireland
ITALIAN SMARTPHONE MOBILE DATA PRICING
Italian Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Italian Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Italian High Post Pay Smartphone mobile data plan pricing
Italian Medium Post Pay Smartphone mobile data plan pricing
Italian Low Cost Post Pay Smartphone mobile data plan pricing
Italian average Post Pay Smartphone mobile data plan pricing
The changes in Italian Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Italian Smartphone mobile data trends – 2012 to 2013
Italian Pre Pay Smartphone mobile data plans - 2012 to 2013
Italian Post Pay Smartphone mobile data plans – 2012 to 2013
Key Italian Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Italy
NETHERLANDS SMARTPHONE MOBILE DATA PRICING
Netherlands Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Netherlands Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Netherlands High Post Pay Smartphone mobile data plan pricing
Netherlands Medium Post Pay Smartphone mobile data plan pricing
Netherlands Low Cost Post Pay Smartphone mobile data plan pricing
Netherlands Average Post Pay Smartphone mobile data plan pricing
The changes in Netherlands Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Netherlands Smartphone usage trends & pricing
Forecast Netherlands Smartphone mobile data trends – 2012 to 2013
Netherlands Pre Pay Smartphone mobile data plans - 2012 to 2013
Netherlands Post Pay Smartphone mobile data plans – 2012 to 2013
Key Netherlands Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in the
Netherlands
PORTUGUESE SMARTPHONE MOBILE DATA PRICING
Portuguese Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Portuguese Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Portuguese High Post Pay Smartphone mobile data plan pricing
Portuguese Medium Post Pay Smartphone mobile data plan pricing
Portuguese Low Cost Post Pay Smartphone mobile data plan pricing
Portuguese average Post Pay Smartphone mobile data plan pricing
The changes in Portuguese Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Portuguese Smartphone mobile data trends – 2012 to 2013
Portuguese Pre Pay Smartphone mobile data plans - 2012 to 2013
Portuguese Post Pay Smartphone mobile data plans – 2012 to 2013
Key Portuguese Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Portugal
SPANISH SMARTPHONE MOBILE DATA PRICING
Spanish Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Spanish Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Spanish High Post Pay Smartphone mobile data plan pricing
Spanish Medium Post Pay Smartphone mobile data plan pricing
Spanish Low Cost Post Pay Smartphone mobile data plan pricing
Spanish average Post Pay Smartphone mobile data plan pricing
The changes in Spanish Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Spanish Smartphone mobile data trends – 2012 to 2013
Spanish Pre Pay Smartphone mobile data plans - 2012 to 2013
Spanish Post Pay Smartphone mobile data plans – 2012 to 2013
Key Spanish Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Spain
SWEDISH SMARTPHONE MOBILE DATA PRICING
Swedish Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Swedish Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Swedish High Post Pay Smartphone mobile data plan pricing
Swedish Medium Post Pay Smartphone mobile data plan pricing
Swedish Low Cost Post Pay Smartphone mobile data plan pricing
Swedish average Post Pay Smartphone mobile data plan pricing
The changes in Swedish Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Swedish Smartphone mobile data trends – 2012 to 2013
Swedish Pre Pay Smartphone mobile data plans - 2012 to 2013
Swedish Post Pay Smartphone mobile data plans – 2012 to 2013
Key Swedish Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Sweden
SWISS SMARTPHONE MOBILE DATA PRICING
Swiss Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The changes in Pre Pay Smartphone mobile data plan pricing
Swiss Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Swiss High Post Pay Smartphone mobile data plan pricing
Swiss Medium Post Pay Smartphone mobile data plan pricing
Swiss Low Cost Post Pay Smartphone mobile data plan pricing
Swiss average Post Pay Smartphone mobile data plan pricing
The changes in Swiss Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Swiss Smartphone mobile data trends – 2012 to 2013
Swiss Pre Pay Smartphone mobile data plans - 2012 to 2013
Swiss Post Pay Smartphone mobile data plans – 2012 to 2013
Key Swiss Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in CH
UK SMARTPHONE MOBILE DATA PRICING
UK Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends and pricing
UK Post Pay Smartphone mobile data user segment trends from 2010 to 2012
UK High Post Pay Smartphone mobile data plan pricing
UK Medium Post Pay Smartphone mobile data plan pricing
UK Low Cost Post Pay Smartphone mobile data plan pricing
UK average Post Pay Smartphone mobile data plan pricing
The changes in UK Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast UK Smartphone mobile data trends – 2012 to 2013
UK Pre Pay Smartphone mobile data plans - 2012 to 2013
UK Post Pay Smartphone mobile data plans – 2012 to 2013
Key UK Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in the UK
CONCLUSION – THE MAIN SMARTPHONE MOBILE DATA TRENDS ACROSS THE 10 COUNTRIES
SMARTPHONE PENETRATION LEVELS
MOBILE DATA ARPU AS A PERCENTAGE OF TOTAL MOBILE ARPU
AVERAGE MOBILE DATA REVENUE GROWTH PER COUNTRY
AVERAGE SMARTPHONE POST PAY MOBILE DATA PRICING
AVERAGE SMARTPHONE PRE PAY MOBILE DATA PRICING
THE FUTURE OF SMARTPHONE MOBILE DATA BUNDLES – 2012 TO 2013
CONCLUSIONS – SMARTPHONE MOBILE DATA SERVICE GROWTH
A LIST OF FIGURES USED IN THIS REPORT - KEY SMARTPHONE MOBILE DATA PRICING TRENDS IN EUROPE
Figure 1: A table showing the average Smartphone Mobile Data bundles
Figure 2: A chart showing the average Mobile Data price points per country
Figure 3: A table showing the number of High, Medium & Low Smartphone Mobile Data bundles
Figure 4: A pie chart showing the most common Mobile Data allowances
Figure 5: A chart showing the growth in Mobile Data allowances from 2010 to 2012
Figure 6: A chart showing selected French Pre Pay Mobile Data pricing bundles
Figure 7: A chart showing French High Smartphone Mobile Data Bundles
Figure 8: A chart showing French Medium Smartphone Mobile Data Bundles
Figure 9: A chart showing the French Low Smartphone Mobile Data Bundles
Figure 10: A chart showing the French Average Smartphone Mobile Data Bundles
Figure 11: A table showing the changes in French Smartphone Mobile Data plans
Figure 12: A chart showing data usage per quarter from Bouygues Telecom
Figure 13: A chart showing the numbers of Smartphone Mobile Data bundles in France ‘10 to ‘12
Figure 14: A pie chart showing the percentage of Mobile Data bundles in France
Figure 15 - A chart showing selected German Pre Pay Smartphone Mobile Data bundles
Figure 16: A chart showing High Smartphone Mobile Data pricing
Figure 17: A chart showing Medium Smartphone Mobile Data pricing
Figure 18: A chart showing Low Smartphone mobile data pricing
Figure 19: A chart showing the Average Smartphone Mobile Data pricing
Figure 20: A chart showing the number of Smartphone Mobile Data bundles in Germany
Figure 21: A pie chart showing the percentages of Smartphone Mobile Data bundles in Germany
Figure 22 - A chart showing selected Irish Pre Pay Smartphone Mobile Data bundles
Figure 23: A chart showing High Smartphone Mobile Data pricing
Figure 24: A chart showing Medium Smartphone Mobile Data pricing
Figure 25: A chart showing Low Smartphone Mobile Data pricing
Figure 26: A chart showing the Average Smartphone Mobile Data pricing
Figure 27: A chart showing the number of Smartphone Mobile Data bundles in Ireland
Figure 28: A pie chart showing the percentages of Smartphone Mobile Data bundles in Ireland
Figure 29: A chart showing selected Italian Pre Pay mobile data pricing
Figure 30: A chart showing the High Smartphone Mobile Data pricing
Figure 31: A chart showing Medium Smartphone Mobile Data pricing
Figure 32: A chart showing Low Smartphone Mobile Data pricing
Figure 33: A chart showing average Smartphone Mobile Data pricing
Figure 34: A chart showing the numbers of Italian Smartphone Mobile Data bundles
Figure 35: A pie chart showing the percentage of Mobile Data bundles in Italy
Figure 36: A chart showing selected Pre Pay Smartphone pricing in the Netherlands
Figure 37: A chart showing High Smartphone Mobile Data pricing
Figure 38: A chart showing Medium Smartphone Mobile Data pricing
Figure 39: A chart showing the Low Smartphone Mobile Data pricing
Figure 40: A chart showing the average Smartphone Mobile Data pricing in the Netherlands
Figure 41: A chart showing the number of Mobile Data pricing bundles in the Netherlands
Figure 42: A pie chart showing the percentage of Smartphone Mobile Data bundles in the NL
Figure 43: A chart showing Pre Pay Mobile Data bundles in Portugal
Figure 44: A chart showing High Smartphone Mobile Data pricing
Figure 45: A chart showing Medium Smartphone Mobile Data pricing
Figure 46: A chart showing Low Smartphone Mobile Data pricing
Figure 47: A chart showing average Smartphone Mobile Data pricing
Figure 48: A chart showing selected non-Data revenue from Optimus and TMN
Figure 49: A chart showing the number of Smartphone Mobile Data bundles in Portugal
Figure 50: A pie chart showing the percentage of Mobile Data bundles in Portugal
Figure 51: A chart showing selected Pre Pay Smartphone Mobile Data pricing in Spain
Figure 52: A chart showing High Smartphone Mobile Data pricing
Figure 53: A chart showing Medium Smartphone Mobile Data pricing
Figure 54: A chart showing Low Smartphone Mobile Data pricing
Figure 55: A chart showing the average Smartphone Mobile Data pricing in Spain
Figure 56: A chart showing the numbers of Mobile Data bundles in Spain
Figure 57: A pie chart showing the percentage of Mobile Data bundles in Spain
Figure 58: A table showing the number of Pre Pay & Post Pay bundles by Spanish MNO
Figure 59 - A chart showing the percentage of Post Pay users using Vodafone integrated tariffs
Figure 60: A chart showing selected Pre Pay Smartphone Mobile Data pricing in Sweden
Figure 61: A chart showing High Smartphone Mobile Data pricing
Figure 62: A chart showing Medium Smartphone Mobile Data pricing
Figure 63: A chart showing Low Smartphone Mobile Data pricing
Figure 64: A chart showing the average Smartphone Mobile Data pricing in Sweden
Figure 65: A chart showing the numbers of Mobile Data bundles in Sweden
Figure 66: A pie chart showing the percentage of Mobile Data bundles in Sweden
Figure 67: A chart showing the growth in Swedish Mobile Data from 2009 to 2011 (in per cent)
Figure 68: A table showing data volumes per month in Sweden by type of Mobile Service
Figure 69: A chart showing selected Pre Pay Smartphone Mobile Data pricing in Switzerland
Figure 70: A chart showing High Smartphone Mobile Data pricing
Figure 71: A chart showing Medium Smartphone Mobile Data pricing
Figure 72: A chart showing Low Smartphone Mobile Data pricing
Figure 73: A chart showing the average Smartphone Mobile Data pricing in Switzerland
Figure 74: A table showing the change in Swisscom Pre Pay & Post Pay subscribers
Figure 75: A chart showing the numbers of Mobile Data bundles in Switzerland
Figure 76: A pie chart showing the percentage of Mobile Data bundles in Switzerland
Figure 77: A chart showing selected Pre Pay Smartphone pricing in the UK
Figure 78: A chart showing the High Smartphone Mobile Data pricing
Figure 79: A chart showing Medium Smartphone Mobile Data pricing
Figure 80: A chart showing Low Smartphone Mobile Data pricing
Figure 81: A chart showing average Smartphone Mobile Data pricing
Figure 82: A chart showing the growth of Vodafone network growth by device
Figure 83: A chart showing the numbers of Mobile Data bundles in the UK
Figure 84: A pie chart showing the percentage of Mobile Data bundles available in the UK
Figure 85: A chart showing ARPU trends from Everything Everywhere
Figure 86: A chart showing average Smartphone penetration levels (in per cent)
Figure 87: A chart showing the average Data ARPU as a percentage of total ARPU
Figure 88: A chart showing Mobile Data revenues as a percentage of total mobile revenues
Figure 89: A chart showing average Mobile Data revenue growth in per cent
Figure 90: A chart showing average Smartphone Mobile Data pricing
Figure 91: A chart showing average Smartphone Mobile Data Pre Pay pricing
METHODOLOGY
EXECUTIVE SUMMARY
FRENCH SMARTPHONE MOBILE DATA PRICING
French Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
French Post Pay Smartphone mobile data user segment trends from 2010 to 2012
French High Post Pay Smartphone mobile data plan pricing
French Medium Post Pay Smartphone mobile data plan pricing
French Low Cost Post Pay Smartphone mobile data plan pricing
French average Post Pay Smartphone mobile data plan pricing
The changes in French Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast French Smartphone mobile data trends – 2012 to 2013
French Pre Pay Smartphone mobile data plans - 2012 to 2013
French Post Pay Smartphone mobile data plans – 2012 to 2013
Key French Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in France
GERMAN SMARTPHONE MOBILE DATA PRICING
German Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
German Post Pay Smartphone mobile data user segment trends from 2010 to 2012
German High Post Pay Smartphone mobile data plan pricing
German Medium Post Pay Smartphone mobile data plan pricing
German Low Cost Post Pay Smartphone mobile data plan pricing
German average Post Pay Smartphone mobile data plan pricing
The changes in German Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast German Smartphone mobile data trends – 2012 to 2013
German Pre Pay Smartphone mobile data plans - 2012 to 2013
German Post Pay Smartphone mobile data plans – 2012 to 2013
Key German Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Germany
IRISH SMARTPHONE MOBILE DATA PRICING
Irish Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Irish Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Irish High Post Pay Smartphone mobile data plan pricing
Irish Medium Post Pay Smartphone mobile data plan pricing
Irish Low Cost Post Pay Smartphone mobile data plan pricing
Irish average Post Pay Smartphone mobile data plan pricing
The changes in Irish Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Irish Smartphone mobile data trends – 2012 to 2013
Irish Pre Pay Smartphone mobile data plans - 2012 to 2013
Irish Post Pay Smartphone mobile data plans – 2012 to 2013
Key Irish Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Ireland
ITALIAN SMARTPHONE MOBILE DATA PRICING
Italian Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Italian Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Italian High Post Pay Smartphone mobile data plan pricing
Italian Medium Post Pay Smartphone mobile data plan pricing
Italian Low Cost Post Pay Smartphone mobile data plan pricing
Italian average Post Pay Smartphone mobile data plan pricing
The changes in Italian Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Italian Smartphone mobile data trends – 2012 to 2013
Italian Pre Pay Smartphone mobile data plans - 2012 to 2013
Italian Post Pay Smartphone mobile data plans – 2012 to 2013
Key Italian Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Italy
NETHERLANDS SMARTPHONE MOBILE DATA PRICING
Netherlands Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Netherlands Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Netherlands High Post Pay Smartphone mobile data plan pricing
Netherlands Medium Post Pay Smartphone mobile data plan pricing
Netherlands Low Cost Post Pay Smartphone mobile data plan pricing
Netherlands Average Post Pay Smartphone mobile data plan pricing
The changes in Netherlands Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Netherlands Smartphone usage trends & pricing
Forecast Netherlands Smartphone mobile data trends – 2012 to 2013
Netherlands Pre Pay Smartphone mobile data plans - 2012 to 2013
Netherlands Post Pay Smartphone mobile data plans – 2012 to 2013
Key Netherlands Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in the
Netherlands
PORTUGUESE SMARTPHONE MOBILE DATA PRICING
Portuguese Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Portuguese Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Portuguese High Post Pay Smartphone mobile data plan pricing
Portuguese Medium Post Pay Smartphone mobile data plan pricing
Portuguese Low Cost Post Pay Smartphone mobile data plan pricing
Portuguese average Post Pay Smartphone mobile data plan pricing
The changes in Portuguese Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Portuguese Smartphone mobile data trends – 2012 to 2013
Portuguese Pre Pay Smartphone mobile data plans - 2012 to 2013
Portuguese Post Pay Smartphone mobile data plans – 2012 to 2013
Key Portuguese Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Portugal
SPANISH SMARTPHONE MOBILE DATA PRICING
Spanish Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Spanish Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Spanish High Post Pay Smartphone mobile data plan pricing
Spanish Medium Post Pay Smartphone mobile data plan pricing
Spanish Low Cost Post Pay Smartphone mobile data plan pricing
Spanish average Post Pay Smartphone mobile data plan pricing
The changes in Spanish Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Spanish Smartphone mobile data trends – 2012 to 2013
Spanish Pre Pay Smartphone mobile data plans - 2012 to 2013
Spanish Post Pay Smartphone mobile data plans – 2012 to 2013
Key Spanish Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Spain
SWEDISH SMARTPHONE MOBILE DATA PRICING
Swedish Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
Swedish Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Swedish High Post Pay Smartphone mobile data plan pricing
Swedish Medium Post Pay Smartphone mobile data plan pricing
Swedish Low Cost Post Pay Smartphone mobile data plan pricing
Swedish average Post Pay Smartphone mobile data plan pricing
The changes in Swedish Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Swedish Smartphone mobile data trends – 2012 to 2013
Swedish Pre Pay Smartphone mobile data plans - 2012 to 2013
Swedish Post Pay Smartphone mobile data plans – 2012 to 2013
Key Swedish Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in Sweden
SWISS SMARTPHONE MOBILE DATA PRICING
Swiss Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The changes in Pre Pay Smartphone mobile data plan pricing
Swiss Post Pay Smartphone mobile data user segment trends from 2010 to 2012
Swiss High Post Pay Smartphone mobile data plan pricing
Swiss Medium Post Pay Smartphone mobile data plan pricing
Swiss Low Cost Post Pay Smartphone mobile data plan pricing
Swiss average Post Pay Smartphone mobile data plan pricing
The changes in Swiss Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast Swiss Smartphone mobile data trends – 2012 to 2013
Swiss Pre Pay Smartphone mobile data plans - 2012 to 2013
Swiss Post Pay Smartphone mobile data plans – 2012 to 2013
Key Swiss Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in CH
UK SMARTPHONE MOBILE DATA PRICING
UK Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends and pricing
UK Post Pay Smartphone mobile data user segment trends from 2010 to 2012
UK High Post Pay Smartphone mobile data plan pricing
UK Medium Post Pay Smartphone mobile data plan pricing
UK Low Cost Post Pay Smartphone mobile data plan pricing
UK average Post Pay Smartphone mobile data plan pricing
The changes in UK Smartphone mobile data plan pricing
The key new Smartphone mobile data products
The key Smartphone usage trends & pricing
Forecast UK Smartphone mobile data trends – 2012 to 2013
UK Pre Pay Smartphone mobile data plans - 2012 to 2013
UK Post Pay Smartphone mobile data plans – 2012 to 2013
Key UK Smartphone mobile usage trends & pricing – 2012 to 2013
Implications of the increase in Mobile Data volumes
User Impact of the Smartphone pricing initiatives
Summary & Conclusions – Impact on users of Smartphone pricing initiatives in the UK
CONCLUSION – THE MAIN SMARTPHONE MOBILE DATA TRENDS ACROSS THE 10 COUNTRIES
SMARTPHONE PENETRATION LEVELS
MOBILE DATA ARPU AS A PERCENTAGE OF TOTAL MOBILE ARPU
AVERAGE MOBILE DATA REVENUE GROWTH PER COUNTRY
AVERAGE SMARTPHONE POST PAY MOBILE DATA PRICING
AVERAGE SMARTPHONE PRE PAY MOBILE DATA PRICING
THE FUTURE OF SMARTPHONE MOBILE DATA BUNDLES – 2012 TO 2013
CONCLUSIONS – SMARTPHONE MOBILE DATA SERVICE GROWTH
A LIST OF FIGURES USED IN THIS REPORT - KEY SMARTPHONE MOBILE DATA PRICING TRENDS IN EUROPE
Figure 1: A table showing the average Smartphone Mobile Data bundles
Figure 2: A chart showing the average Mobile Data price points per country
Figure 3: A table showing the number of High, Medium & Low Smartphone Mobile Data bundles
Figure 4: A pie chart showing the most common Mobile Data allowances
Figure 5: A chart showing the growth in Mobile Data allowances from 2010 to 2012
Figure 6: A chart showing selected French Pre Pay Mobile Data pricing bundles
Figure 7: A chart showing French High Smartphone Mobile Data Bundles
Figure 8: A chart showing French Medium Smartphone Mobile Data Bundles
Figure 9: A chart showing the French Low Smartphone Mobile Data Bundles
Figure 10: A chart showing the French Average Smartphone Mobile Data Bundles
Figure 11: A table showing the changes in French Smartphone Mobile Data plans
Figure 12: A chart showing data usage per quarter from Bouygues Telecom
Figure 13: A chart showing the numbers of Smartphone Mobile Data bundles in France ‘10 to ‘12
Figure 14: A pie chart showing the percentage of Mobile Data bundles in France
Figure 15 - A chart showing selected German Pre Pay Smartphone Mobile Data bundles
Figure 16: A chart showing High Smartphone Mobile Data pricing
Figure 17: A chart showing Medium Smartphone Mobile Data pricing
Figure 18: A chart showing Low Smartphone mobile data pricing
Figure 19: A chart showing the Average Smartphone Mobile Data pricing
Figure 20: A chart showing the number of Smartphone Mobile Data bundles in Germany
Figure 21: A pie chart showing the percentages of Smartphone Mobile Data bundles in Germany
Figure 22 - A chart showing selected Irish Pre Pay Smartphone Mobile Data bundles
Figure 23: A chart showing High Smartphone Mobile Data pricing
Figure 24: A chart showing Medium Smartphone Mobile Data pricing
Figure 25: A chart showing Low Smartphone Mobile Data pricing
Figure 26: A chart showing the Average Smartphone Mobile Data pricing
Figure 27: A chart showing the number of Smartphone Mobile Data bundles in Ireland
Figure 28: A pie chart showing the percentages of Smartphone Mobile Data bundles in Ireland
Figure 29: A chart showing selected Italian Pre Pay mobile data pricing
Figure 30: A chart showing the High Smartphone Mobile Data pricing
Figure 31: A chart showing Medium Smartphone Mobile Data pricing
Figure 32: A chart showing Low Smartphone Mobile Data pricing
Figure 33: A chart showing average Smartphone Mobile Data pricing
Figure 34: A chart showing the numbers of Italian Smartphone Mobile Data bundles
Figure 35: A pie chart showing the percentage of Mobile Data bundles in Italy
Figure 36: A chart showing selected Pre Pay Smartphone pricing in the Netherlands
Figure 37: A chart showing High Smartphone Mobile Data pricing
Figure 38: A chart showing Medium Smartphone Mobile Data pricing
Figure 39: A chart showing the Low Smartphone Mobile Data pricing
Figure 40: A chart showing the average Smartphone Mobile Data pricing in the Netherlands
Figure 41: A chart showing the number of Mobile Data pricing bundles in the Netherlands
Figure 42: A pie chart showing the percentage of Smartphone Mobile Data bundles in the NL
Figure 43: A chart showing Pre Pay Mobile Data bundles in Portugal
Figure 44: A chart showing High Smartphone Mobile Data pricing
Figure 45: A chart showing Medium Smartphone Mobile Data pricing
Figure 46: A chart showing Low Smartphone Mobile Data pricing
Figure 47: A chart showing average Smartphone Mobile Data pricing
Figure 48: A chart showing selected non-Data revenue from Optimus and TMN
Figure 49: A chart showing the number of Smartphone Mobile Data bundles in Portugal
Figure 50: A pie chart showing the percentage of Mobile Data bundles in Portugal
Figure 51: A chart showing selected Pre Pay Smartphone Mobile Data pricing in Spain
Figure 52: A chart showing High Smartphone Mobile Data pricing
Figure 53: A chart showing Medium Smartphone Mobile Data pricing
Figure 54: A chart showing Low Smartphone Mobile Data pricing
Figure 55: A chart showing the average Smartphone Mobile Data pricing in Spain
Figure 56: A chart showing the numbers of Mobile Data bundles in Spain
Figure 57: A pie chart showing the percentage of Mobile Data bundles in Spain
Figure 58: A table showing the number of Pre Pay & Post Pay bundles by Spanish MNO
Figure 59 - A chart showing the percentage of Post Pay users using Vodafone integrated tariffs
Figure 60: A chart showing selected Pre Pay Smartphone Mobile Data pricing in Sweden
Figure 61: A chart showing High Smartphone Mobile Data pricing
Figure 62: A chart showing Medium Smartphone Mobile Data pricing
Figure 63: A chart showing Low Smartphone Mobile Data pricing
Figure 64: A chart showing the average Smartphone Mobile Data pricing in Sweden
Figure 65: A chart showing the numbers of Mobile Data bundles in Sweden
Figure 66: A pie chart showing the percentage of Mobile Data bundles in Sweden
Figure 67: A chart showing the growth in Swedish Mobile Data from 2009 to 2011 (in per cent)
Figure 68: A table showing data volumes per month in Sweden by type of Mobile Service
Figure 69: A chart showing selected Pre Pay Smartphone Mobile Data pricing in Switzerland
Figure 70: A chart showing High Smartphone Mobile Data pricing
Figure 71: A chart showing Medium Smartphone Mobile Data pricing
Figure 72: A chart showing Low Smartphone Mobile Data pricing
Figure 73: A chart showing the average Smartphone Mobile Data pricing in Switzerland
Figure 74: A table showing the change in Swisscom Pre Pay & Post Pay subscribers
Figure 75: A chart showing the numbers of Mobile Data bundles in Switzerland
Figure 76: A pie chart showing the percentage of Mobile Data bundles in Switzerland
Figure 77: A chart showing selected Pre Pay Smartphone pricing in the UK
Figure 78: A chart showing the High Smartphone Mobile Data pricing
Figure 79: A chart showing Medium Smartphone Mobile Data pricing
Figure 80: A chart showing Low Smartphone Mobile Data pricing
Figure 81: A chart showing average Smartphone Mobile Data pricing
Figure 82: A chart showing the growth of Vodafone network growth by device
Figure 83: A chart showing the numbers of Mobile Data bundles in the UK
Figure 84: A pie chart showing the percentage of Mobile Data bundles available in the UK
Figure 85: A chart showing ARPU trends from Everything Everywhere
Figure 86: A chart showing average Smartphone penetration levels (in per cent)
Figure 87: A chart showing the average Data ARPU as a percentage of total ARPU
Figure 88: A chart showing Mobile Data revenues as a percentage of total mobile revenues
Figure 89: A chart showing average Mobile Data revenue growth in per cent
Figure 90: A chart showing average Smartphone Mobile Data pricing
Figure 91: A chart showing average Smartphone Mobile Data Pre Pay pricing
