Indian Media & Entertainment Industry to Reach INR 1,433 Billion by 2016, Expects Gyan Research and Analytics15 Nov 2012 • by Natalie Aster
Bolstered by changing consumer preferences, evolving media delivery platforms, new business models, increased competition - owing to a proliferation of global players, and favorable regulations, the Indian Media & Entertainment (M&E) market has matured immensely over the last decade.
The current trend of increase in media penetration and consumption in Tier II and Tier III cities are creating even more opportunities for the industry. In tune with the rising media access and the abundant availability of digital devices, the industry is shifting its marketing and delivery platforms to cater to focused segments.
India’s M&E industry is expected to reach INR 1,433 billion by 2016 with a CAGR of 11 percent in the next five years. In 2011, the digital advertising and animation & VFX sectors, though smaller contributors, have shown remarkable growth rates of 54 percent and 31 percent, respectively. This digitization process may take longer than anticipated, but once in place, it will change the face of Indian media. All the stake-holders along its value chain will derive benefit from it.
This report “Indian Media and Entertainment Opportunities 2016” encompasses an assessment of the Media & Entertainment (M&E) industry in India, within the context of the global industry, and the opportunities and challenges it presents. Our report critically examines the segments such as television, print, films, radio, music, animation, gaming and VFX. It gives a clear picture of the growth drivers, observed trends and the opportunities that arise from the exciting dynamics of the industry.
Indian Media and Entertainment Opportunities 2016
Published: October, 2012
Price: US$ 800,00
The report also assesses the current and future prospects, key mergers & acquisitions, technological impacts on the industry. It scrutinizes segment-wise issues, segment-wise regulatory policies, investment in the industry and its outlook. It also profiles major players from each segment of the industry.
More information can be found in the report “Indian Media and Entertainment Opportunities 2016” by Gyan Research and Analytics.
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