Soft & Hot Drinks Market Trends & Consumption Patterns Surveyed New Canadean Report Available at

26 Oct 2012 • by Natalie Aster

LONDON – Older consumers are a key age group to target in both soft and hot drinks, particularly in the non-BRIC region where aging populations limit volumes with younger consumers. Marketers should not underestimate the irresistible forces of demography.

In the global beverage industry, operators are attracted by both high rates of economic growth in the developing world and the opportunity for adding value to refreshment products category in the advanced nations. Low-margin BRIC markets are often matched again non-BRIC markets, where the financial well-being of drinkers allows them to pay more for their refreshment, in spite of the depressed economic picture.

New in-demand survey report “Global Trends and Consumption Demographics in Soft and Hot Drinks” elaborated by Canadean offers a completely fresh look at consumer's soft and hot drink habits, which is key to understanding people's consumption patterns like never before. The study offers a unique opportunity to effectively target new consumer groups, behaviors, and trends based on actual empirical data in soft and hot drinks consumption across the top 10 countries of the world – Brazil, China, France, Germany, India, Italy, Russia, Spain, the UK, and the US.

Major products covered are: bottled water, concentrates, functional drinks, juices, RTD tea and coffee, smoothies, sparkling soft drinks, tea, coffee, and other hot drinks.

Companies profiled in the report include; Aldi, AriZona, Beet-It, Bottle Green, Coca-Cola, Costa Coffee, Danone, Frijj, and Glaceau Vitamin Water.

Report Details:

Global Trends and Consumption Demographics in Soft and Hot Drinks
Published: October, 2012
Pages: 108
Price: US$ 2.950,00

More new market research reports by the publisher can be found at Canadean page.


MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970